Former world No. 1 Serena Williams continues to captivate attention beyond the tennis court with her remarkable luxury watch collection. The 23-time Grand Slam singles champion has cultivated a close relationship with Swiss watchmaker Audemars Piguet over the years.
Renewed Interest in Serena Williams' Watches
Interest in Serena Williams' watches has surged once again as fans revisit iconic timepieces she wore during Grand Slam tournaments and major public appearances. The American icon has also established herself as a successful entrepreneur and investor, alongside her endorsement deals.
Serena Williams Watch Collection Details
Serena Williams is known for wearing high-end watches prominently. Audemars Piguet is central to her collection, a brand she has represented since 2014. Highlights include the Royal Oak Offshore with a diamond-set bezel, the Royal Oak Concept "Black Panther" Flying Tourbillon, the 50th Anniversary Royal Oak "Jumbo" Extra-Thin, the striking Code 11.59 Blue Tourbillon, and the Carolina Bucci Rainbow Limited Edition.
How Serena Williams Built Her Fortune
Serena Williams' net worth in 2026 is estimated at $340 million. Prize money contributed only part of her income, with endorsement deals and business ventures playing a major role in boosting her wealth. Throughout her career, she earned over $94 million in prize money. She has partnered with companies including Nike, Gatorade, Wilson, and Audemars Piguet. Through Serena Ventures, she has invested in several companies and pursued projects in fashion and media.
Business Ventures and Investments
The former tennis star has grown her income through Serena Ventures, real estate holdings, and brand partnerships. Since retiring from professional tennis, she has maintained her financial health through her investment company, which has invested in startups across various industries. Williams' long-standing relationship with Audemars Piguet has also made her one of the most recognizable figures in luxury watch culture, with customized pieces becoming fan favorites.
Serena Williams' Lifestyle and Legacy
Williams' lifestyle reflects her appreciation for luxury and fashion. The Royal Oak Offshore and Royal Oak Concept "Black Panther" Flying Tourbillon, in particular, have become part of her identity through her customized watch collection. The American legend spent 319 weeks at No. 1 in the world and claimed 23 Grand Slam singles titles, with notable wins at the Australian Open, French Open, Wimbledon Championships, and US Open. Even in retirement, Serena Williams remains one of the most powerful figures in tennis and the luxury world.
