In a surprising revelation that's set Bollywood circles abuzz, veteran actor Emraan Hashmi has expressed strong views about Aryan Khan's much-discussed debut project 'The Bads of Bollywood'. The actor, known for his candid opinions, believes the film made a crucial mistake by opting out of theatrical release.
The ₹700 Crore 'What If' Scenario
Hashmi didn't mince words when discussing the financial potential of the project. "This was a ₹700 crore opportunity lost," the actor stated emphatically. According to his analysis, the combination of Aryan Khan's debut curiosity factor and the project's unique premise had all the ingredients for a blockbuster theatrical run.
Why Theatres Matter for Debut Films
Emraan elaborated on why certain films demand the big-screen experience. "There's an energy, a collective experience that comes with theatrical releases that streaming platforms cannot replicate," he explained. For debut projects, especially those involving star kids, this becomes even more crucial as it sets the tone for their career trajectory.
The Star Kid Debut Phenomenon
The actor highlighted how Aryan Khan's entry into Bollywood carried unprecedented anticipation. Being Shah Rukh Khan's son, the industry and audiences alike were eagerly waiting to see his cinematic journey unfold. This built-in audience, Hashmi argues, would have translated into massive opening numbers and sustained box office performance.
OTT vs Theatres: The Ongoing Debate
Hashmi's comments come at a time when the industry is grappling with the OTT-theatrical release dilemma. While streaming platforms offer wider reach, films like 'The Bads of Bollywood', according to the actor, thrive on the communal viewing experience and the grandeur that only cinema halls can provide.
The actor's bold prediction of ₹700 crore potential might raise eyebrows, but it underscores his belief in the project's commercial viability. This figure, if achieved, would have placed the film among the highest-grossing Indian films of all time.
As the industry continues to evolve post-pandemic, Hashmi's statements add fuel to the ongoing discussion about release strategies and how they impact a film's financial success and cultural impact.
