Rebel Star Prabhas is gearing up for a grand festive entry with his upcoming horror-comedy film, 'The Raja Saab', directed by Maruthi. The movie is scheduled for a massive pan-Indian release during the lucrative Sankranti festive window, specifically on January 9. However, the pre-release phase has been marked by producer TG Vishwa Prasad stepping forward to clarify his recent statements about the film's business, which had sparked online speculation.
Producer's Social Media Clarification on Business Buzz
Recently, producer TG Vishwa Prasad, who is bankrolling the Prabhas-starrer, took to his X (formerly Twitter) handle to address the growing noise around the film's pre-release business numbers. His post came in response to a viral clip from a report by CineExpress, where he was quoted discussing the film's non-theatrical business.
In his clarifying post, Prasad wrote, "There's a lot of noise around the business of our biggest film. We don't discuss internal spends or numbers publicly. What truly matters to us and the fans is the theatrical impact." He assured that official worldwide box-office figures would be shared only after the release, reminding everyone that "Cinema moves in phases."
Addressing Market Dynamics and Theatrical Focus
The viral clip that prompted the producer's statement reportedly featured him mentioning that the film's non-theatrical business, which includes digital and satellite rights, did not fetch the expected returns due to a current market slowdown. This led to whispers about the makers' confidence in the project.
In his detailed social media explanation, Prasad elaborated on the market scenario. He stated that the non-theatrical space is undergoing a natural correction, while theatres continue to be the ultimate platform for a film's verdict. "Even in this phase, our film has secured the highest non-theatrical value available today. Comparisons are unnecessary," he asserted.
He emphatically added, "Rajasaab is a massive horror-fantasy crafted to roar in theatres. Let the screens speak." This underscores the team's primary focus on delivering a theatrical spectacle for audiences.
Star-Studded Cast and Grand Release Plans
'The Raja Saab' promises a unique treat for Prabhas fans, featuring the star in a comical role within a horror-fantasy setting. The film boasts a strong ensemble cast with Prabhas starring opposite Nidhhi Agerwal, Malavika Mohanan (making her Telugu debut), and Riddhi Kumar as the female leads. Bollywood veterans Sanjay Dutt and Boman Irani also play key roles, adding to the film's pan-Indian appeal.
The movie's music has been composed by Thaman S, and it is poised for a wide release in multiple languages, aiming to dominate the Sankranti 2024 box office. With the producer's recent clarifications aiming to steer focus back to the cinematic experience, all eyes are now on the film's performance when it arrives in theatres this festive season.
