The cinematic universe is abuzz with anticipation for SS Rajamouli's next directorial venture, the tentatively titled 'Varanasi'. Following the monumental global success of 'RRR' and the 'Baahubali' series, the filmmaker's upcoming project is already creating waves even before the cameras have started rolling in earnest. The latest headline-grabbing development revolves around the film's digital streaming rights, which are reportedly poised to set an unprecedented benchmark for Indian cinema.
A Bidding War of Hollywood Proportions
According to a report by Hindustan Times, 'Varanasi' has become the hottest property from India in the international streaming marketplace. The film's immense pre-release hype, fueled by Rajamouli's Oscar-winning track record with 'RRR', has ignited a fierce bidding war among major global streaming platforms. Trade sources indicate that these platforms are considering payouts comparable to Hollywood-level deals for the digital rights.
The most staggering figure being discussed is a potential sum of Rs 1000 crore. If finalized, this deal would not only make history but would also establish a new gold standard for pre-release digital income for any Indian film, shattering previous records.
Star-Studded Cast and Grand Reveal
The film boasts a powerhouse cast headlined by Telugu superstar Mahesh Babu, who will be seen in the role of Rudra. Global icon Priyanka Chopra Jonas marks her grand comeback to Indian commercial cinema with this project, playing the character Mandakini. Malayalam star Prithviraj Sukumaran is set to portray the antagonist, Kumbha.
The project was unveiled in a spectacular manner at the 'Globetrotter' event held at Ramoji Film City in Hyderabad. The title reveal was preceded by the release of striking character posters. The event witnessed a massive turnout, with over 50,000 fans in attendance, underscoring the film's colossal popularity. Rajamouli also revealed that 'Varanasi' will be shot in the immersive IMAX format, promising a visual spectacle.
Release Timeline and Industry Impact
The film is currently slated for a theatrical release in January 2027, although the exact date is yet to be officially announced. The potential Rs 1000 crore streaming deal highlights the growing financial muscle and global appeal of pan-Indian cinema helmed by visionary filmmakers like Rajamouli. It signifies a paradigm shift where digital rights are becoming a major revenue pillar, rivaling traditional box office collections even before a film's release.
This development places 'Varanasi' at the forefront of a new era for the Indian film industry, where content and scale command premium value on global platforms. All eyes are now on the finalization of this landmark deal, which could redefine the economics of filmmaking in the country.
