Dubai Real Estate Mogul Reveals Kartik Aaryan's Work Ethic
In the competitive world of celebrity endorsements, Dubai-based billionaire Rizwan Saban has made a strategic choice that's turning heads in Bollywood circles. The founder and chairman of Danube Group, who's currently developing a massive Rs 4,000 crore commercial building named after Shah Rukh Khan, has openly explained his decision to sign Kartik Aaryan for his brand campaigns.
The Reason Behind Choosing Kartik Aaryan
During a candid conversation on Raj Shamani's podcast, Saban didn't hold back his admiration for the young Bollywood star. 'We are starting a new campaign with Kartik Aaryan,' revealed the business tycoon. 'We chose Kartik because he is an established star, and he is still growing at a very fast pace.'
The Dubai builder went beyond surface-level praise, highlighting what truly sets Aaryan apart from his contemporaries. 'If you compare him with other Bollywood stars, whenever he is signed to a film, he works so hard during the promotions,' Saban emphasized. His observations revealed a pattern of exceptional dedication that caught his business eye.
Unmatched Promotion Strategy That Impressed Saban
Saban specifically pointed to Aaryan's promotional strategy for 'Bhool Bhulaiyaa 2' as evidence of his extraordinary work ethic. 'I have never seen anyone work this hard during a film's promotions,' the Danube Group CEO stated. 'He went to promote that film in every city and village he could find, and that is why it could compete with other big films that were launched at the same time.'
This grassroots approach to film promotion, combined with Aaryan's rising star power, made him the perfect choice for Saban's brand campaigns. The real estate magnate's appreciation stems from recognizing that genuine effort translates to better results - whether in box office collections or brand visibility.
The Shah Rukh Khan Connection and Future Projects
While discussing his marketing strategies, Saban also touched upon his company's monumental project honoring Bollywood's King Khan. The Shahrukhz building in Dubai represents one of the most ambitious tributes to any Indian celebrity overseas. The commercial property will feature:
- A statue of Shah Rukh Khan at the entrance
- Total built-up area of 1 million square feet
- Over 40 premium amenities including a club and helipad
- Estimated value of Rs 4,000 crore
Meanwhile, Kartik Aaryan continues his busy schedule with upcoming film 'Tu Meri Mai Teri Mai Tera Tu Meri' directed by Sameer Vidwans. The movie features an ensemble cast including Ananya Panday, Neena Gupta, Jackie Shroff, and other prominent actors.
Saban's insights provide a fascinating look into how business leaders evaluate Bollywood stars for endorsements, prioritizing work ethic and dedication over mere popularity. His dual involvement with both Shah Rukh Khan's legacy project and Kartik Aaryan's current campaigns demonstrates his strategic approach to celebrity partnerships in the Indian market.
