Parasakthi's Box Office Journey: A Tale of High Budgets and Uneven Collections
The Tamil political drama Parasakthi, starring Sivakarthikeyan, Ravi Mohan, and Sreeleela, opened to a decent start at the Indian box office. However, the film faces significant challenges due to its heavy production budget, which reportedly stands at around ₹200 crore, making it one of the most expensive projects in Sivakarthikeyan's career.
Week-by-Week Collection Breakdown
The film's box office performance has been marked by fluctuating trends. On its opening day, the first Saturday, Parasakthi collected ₹12.5 crore. The following day, Sunday, saw a slight dip with collections of ₹10.1 crore. The first week witnessed a sharp decline on Monday, Day 3, with earnings dropping to ₹3 crore.
This downward trend continued through the weekdays:
- Day 4 (Tuesday): ₹2.6 crore
- Day 5 (Wednesday): ₹2.55 crore
A noticeable recovery occurred on Day 6, Thursday, when the film earned ₹5.5 crore. By the end of the first week, Parasakthi had accumulated ₹36.25 crore, a moderate total that highlighted its uneven performance.
Second Week Slump and Current Standing
The second week began on a lower note, with Friday collections at ₹5 crore. Saturday saw a minor slip to ₹4.85 crore, followed by a further drop on Sunday to ₹2.65 crore. The weekdays brought a steep collapse in earnings:
- Day 10: ₹75 lakh
- Day 11: ₹33 lakh
- Day 12: ₹26 lakh (early estimates)
After 12 days, the film's total India net collection stands at ₹50.09 crore. Given the high budget, the theatrical performance alone is insufficient for profitability, as films typically need to earn nearly double their budget to break even safely.
Financial Lifeline Through Pre-Release Deals
Despite box office challenges, Parasakthi has secured significant financial relief through pre-release agreements. The OTT streaming rights were sold to ZEE5 for a reported ₹52 crore, believed to be Sivakarthikeyan's biggest OTT deal to date. This single transaction helped recover approximately 26% of the total budget.
Additional revenue streams include:
- Satellite rights sold to Kalaignar TV for ₹30 crore
- Audio rights acquired by Saregama Music for ₹13 crore
Collectively, these deals brought in nearly ₹95 crore before the film's release, allowing producers to recover almost half the budget in advance.
Sivakarthikeyan's Recent Filmography Context
Sivakarthikeyan's previous release, Amaran, emerged as a sleeper hit with a reported budget of ₹120 crore, grossing ₹253.67 crore in India and ₹333.67 crore worldwide. In contrast, his film Madharasi, directed by AR Murugadoss and made for ₹200 crore, collected ₹73.48 crore in India and ₹98.48 crore worldwide, marking a disappointment.
Sreeleela's Expanding Career Horizons
Co-star Sreeleela is set to make her Bollywood debut opposite Kartik Aaryan in a musical romantic drama directed by Anurag Basu. Previously rumored as Aashiqui 3, the film is now reported to be titled Tu Meri Zindagi Hai, scheduled for theatrical release in May 2026.
The 24-year-old actress gained nationwide attention through her performance in the Kissik song from Pushpa 2: The Rule and her viral dance with Mahesh Babu in Kurchi Madathapetti from Guntur Kaaram. She is also reported to be cast opposite Ibrahim Ali Khan in Diler and may reunite with Kartik Aaryan in Naagzilla.
As Parasakthi navigates its box office journey, its financial strategy through pre-release deals underscores the evolving dynamics of film economics in the Tamil cinema industry, where ancillary revenues play a crucial role in offsetting theatrical uncertainties.
