Nivin Pauly's horror comedy film 'Sarvam Maya' continues to demonstrate remarkable staying power at the box office, maintaining solid collections even after the official announcement of its upcoming digital streaming release. The film has now completed four successful weeks in theaters, defying the typical slowdown pattern seen with most releases at this stage.
Steady Box Office Performance in Fourth Week
On its twenty-eighth day in theaters, 'Sarvam Maya' collected approximately Rs 38 lakhs in India net collections, which industry observers consider a healthy figure for a film that has already spent nearly a month in cinemas. This consistent performance comes despite the common trend where films experience significant drops in audience turnout during their fourth week of release.
Recent Daily Collection Breakdown
Examining the recent daily performance reveals a gradual but expected decline in numbers. According to data from the Sacnilk website, the film earned Rs 52 lakhs on its twenty-sixth day, followed by Rs 43 lakhs on the twenty-seventh day (the fourth Tuesday), before reaching the Rs 38 lakhs mark on day twenty-eight. This pattern indicates a normal drop trajectory without any alarming collapses in viewership.
Cumulative Collection Milestones
The film has achieved impressive financial milestones during its theatrical run. 'Sarvam Maya' has accumulated Rs 74.53 crore in India net collections, with the India gross collection standing at approximately Rs 87.8 crore. The overseas market has contributed significantly with Rs 57.5 crore, bringing the total worldwide collection to an impressive Rs 145.3 crore. These substantial numbers firmly establish the film as one of the major commercial successes of the year in Indian cinema.
Official OTT Release Confirmation
The production team has officially confirmed that 'Sarvam Maya' will begin streaming on the JioHotstar platform starting January 30. Lead actress Riya Shibu shared this announcement through an official social media post, generating considerable buzz among digital audiences while the film continues its theatrical journey.
Film Background and Narrative Elements
Directed by Akhil Sathyan, 'Sarvam Maya' has emerged as a significant hit during its cinema run. The story centers on Prabhendu, an atheist born into a traditional family of Hindu priests who dreams of becoming a musician but faces financial instability. His father and brother enjoy successful careers as priests, even traveling internationally for religious work.
Due to personal and financial circumstances, Prabhendu returns to his native village in Palakkad and begins assisting his cousin Roopesh, who serves as a local priest. His motivation remains purely financial rather than spiritual. The narrative takes an unexpected supernatural turn when Prabhendu encounters a ghost visible only to him.
This ghost, who calls herself Delulu, suffers from memory loss about her past while displaying a distinctly modern, Gen-Z personality that injects humor into the storyline. As mysterious events unfold, Prabhendu gradually develops an unusual bond with Delulu, creating the film's unique blend of horror and comedy elements.
Despite the confirmed OTT release date, 'Sarvam Maya' continues to attract theater audiences and generate substantial box office revenue, demonstrating the film's dual appeal across both traditional cinema and upcoming digital platforms.
