Nivin Pauly's latest cinematic offering, the horror fantasy 'Sarvam Maya', is casting a powerful spell at the box office. Released on Christmas Day, the film has demonstrated remarkable staying power, crossing a significant milestone in its theatrical run.
Robust Box Office Performance
The film, directed by Akhil Sathyan, has now entered the coveted Rs 50 crore club. According to early estimates reported by Sacnilk, 'Sarvam Maya' added a substantial Rs 5.75 crore to its kitty on its second Sunday, which was its 11th day in theatres. This strong performance follows a highly successful first week, where the movie amassed over Rs 35 crore.
The momentum continued into the second weekend. On the 9th day post-release, the film garnered Rs 4.85 crore. The very next day, its second Saturday, saw collections rise to Rs 4.9 crore. The cumulative worldwide collection of 'Sarvam Maya' now stands impressively at approximately Rs 50.60 crore, cementing its status as a commercial success.
Strong Audience Turnout
The film's success is mirrored in its strong theatrical occupancy, particularly in its home state. On its second Sunday, the movie recorded an overall Malayalam occupancy of 63.20%. The day saw a steady climb in audience interest. Morning shows began with a 43.68% occupancy, which held steady in the afternoon.
The real surge came in the evening, where occupancy skyrocketed to 77.85%, marking the highest for the day. Night shows maintained a healthy viewership with 60.97% occupancy, indicating sustained audience appeal beyond the initial release hype.
Plot and Audience Reception
'Sarvam Maya' tells the story of a young Hindu priest whose tranquil life takes an unexpected turn upon an encounter with a spirit. The film has been received as a heartwarming and comforting watch by many viewers on social media.
One user on X (formerly Twitter) expressed, "Been a while since we watched something this light-hearted in theatres, and it honestly felt so good. Akhil Sathyan brings back the old Nivin, with Aju, Riya & Preity lighting it up. Overall, a simple movie that’s been beautifully executed."
Another viewer drew an emotional parallel, stating, "I love films that heal me and Sarvam Maya felt like a warm & gentle hug for the soul." While the film has been largely praised for its comforting narrative, some noted a slightly abrupt ending, with one comment reading, "Even though it was very comforting, the ending did feel a bit abrupt. Nevertheless, was a very sweet small film."
Star-Studded Cast
The film boasts a talented ensemble cast led by Nivin Pauly. He is supported by Aju Varghese, Preity Mukhundhan, and the veteran actor Janardhanan in pivotal roles, whose performances have contributed significantly to the film's charm and appeal.
The combination of a unique supernatural premise, strong performances, and positive word-of-mouth has propelled 'Sarvam Maya' to become one of the notable Malayalam successes of the season. Its ability to draw crowds consistently into the second week suggests it has resonated well with family audiences and fans of the genre alike.
