The horror-comedy film 'Sarvam Maya,' starring Nivin Pauly, is proving to be a significant box office success. The movie has demonstrated impressive staying power, collecting a substantial sum in its first week and maintaining strong momentum into its second.
Steady Box Office Growth Day by Day
According to the latest industry updates, 'Sarvam Maya' earned approximately Rs 35.10 crore India net in its first eight days. The film's performance remained robust on its ninth day, adding an estimated Rs 4.90 crore to its total. This brings the cumulative domestic net collection to the significant milestone of Rs 40 crore.
The day-wise collections reveal a pattern of steady audience interest. On the eighth day, the film garnered Rs 5.2 crore. The first week's total firmly stood at Rs 35.1 crore, setting a solid foundation for its continued run.
Healthy Theatre Occupancy Across Shows
The film's success is further underscored by its consistent theatre occupancy rates. On its latest reported day, the overall Malayalam occupancy was a healthy 51.48 percent. A breakdown of the shows indicates a clear trend of growing viewership as the day progresses:
- Morning shows: 30.84% occupancy
- Afternoon shows: 49.81% occupancy
- Evening shows: 60.59% occupancy
- Night shows: 64.66% occupancy (the highest)
This increasing occupancy from morning to night suggests strong word-of-mouth and repeat viewings.
Cast, Crew, and Critical Reception
'Sarvam Maya' is directed by Akhil Sathyan and features a cast including Nivin Pauly, Aju Varghese, Preity Mukhundhan, and Janardhanan in pivotal roles. The film is being seen as a welcome comeback for Nivin Pauly following a string of underperforming projects.
Critical response has highlighted several strengths. An ETimes review pointed out the emotional depth added by cameo appearances from Vineeth and Methil Devika towards the film's conclusion, noting that their simple reactions deliver a powerful impact. The review also praised director Akhil Sathyan's grasp of Gen Z language and dialogue, while acknowledging that the film features numerous characters and cameos, with varying degrees of success.
With its blend of horror and comedy, strong performances, and positive audience turnout, 'Sarvam Maya' has firmly established itself as one of the notable Malayalam releases of the season.
