The Malayalam film 'Sarvam Maya' has experienced a noticeable slowdown in its box office performance as it enters its third week. On its twentieth day in theaters, the film managed to collect only Rs 85 lakh in net earnings across India. These figures come from early estimates reported by the Sacnilk website.
Total Collection Reaches Rs 67.15 Crore
With this latest daily collection, the total net earnings for 'Sarvam Maya' in India have now reached approximately Rs 67.15 crore. The film had shown strong performance during its initial weeks, building a solid foundation. By the end of day nineteen, it had already accumulated around Rs 66.30 crore, making the drop on day twenty particularly evident.
Mixed Trends in Week Three
The third week of the film's theatrical run began with fluctuating numbers that painted a mixed picture. On day sixteen, 'Sarvam Maya' collected Rs 1.75 crore. The following day saw an improvement with earnings of Rs 2.7 crore. Day eighteen brought even better results, with collections reaching Rs 3.05 crore.
However, this upward trend did not continue. On day nineteen, which fell on a Monday, the film's earnings dropped sharply to just Rs 1.1 crore. The decline continued into day twenty with the Rs 85 lakh collection. The film's second week collection stood at Rs 22.6 crore, representing a significant drop of 35.61 percent compared to earlier periods.
Low Occupancy Reflects Declining Interest
Theater occupancy numbers further illustrate the film's current challenges with audience turnout. On Tuesday, January 13, 2026, 'Sarvam Maya' recorded an overall Malayalam occupancy rate of just 17.22 percent.
Show-wise Breakdown
- Morning shows struggled with only 8.76 percent occupancy
- Afternoon shows showed slight improvement at 13.42 percent
- Evening performances did somewhat better with 18.65 percent occupancy
- Night shows proved most popular, reaching 28.06 percent occupancy
These low occupancy rates clearly explain the reduced collection figures on day twenty. When fewer people attend screenings, box office numbers naturally suffer.
About the Film and Cast
'Sarvam Maya' is directed by Akhil Sathyan and features Nivin Pauly in the lead role. The supporting cast includes Aju Varghese, Preity Mukhundhan, and Janardhanan, all playing significant parts in the film's narrative.
The film enjoyed a promising start but now faces the typical challenges of maintaining momentum in later weeks of release. Industry observers will be watching closely to see if 'Sarvam Maya' can stabilize its performance in the coming days or if the downward trend will continue.
