Bollywood actress Sara Ali Khan, a friend of the Swiss luxury watchmaker Longines, officially inaugurated the brand's new boutique in Hyderabad. The event marked a significant milestone for Longines as it expands its presence in the Indian market.
Grand Opening Ceremony
The boutique, located in the upscale area of Jubilee Hills, was unveiled in a grand ceremony attended by fashion enthusiasts, watch collectors, and media personalities. Sara Ali Khan, known for her impeccable style and grace, perfectly embodied the elegance that Longines represents.
Sara Ali Khan's Association with Longines
Expressing her delight, Sara Ali Khan said, "I am thrilled to inaugurate the new Longines boutique in Hyderabad. Longines has always been a brand that combines tradition with innovation, and I am proud to be associated with them." The actress has been a brand ambassador for Longines since 2019 and has frequently been seen wearing their timepieces at various events.
Boutique Highlights
The new boutique offers a wide range of Longines' iconic collections, including the Heritage, Master, and Conquest series. Customers can also explore limited-edition pieces and receive personalized service from trained staff. The store's design reflects the brand's commitment to elegance, with a modern and sophisticated interior.
Expansion in India
This inauguration is part of Longines' strategy to strengthen its retail network in India. The brand already has a strong presence in major cities like Mumbai, Delhi, and Bangalore. With this new boutique, Longines aims to cater to the growing demand for luxury watches in Hyderabad.
The event concluded with a networking session where guests enjoyed refreshments and had the opportunity to view the latest collections. Longines' decision to open a boutique in Hyderabad underscores the city's emergence as a key market for luxury goods.
