In the digital age, a single viral moment is often seen as a ticket to success. However, for a small business owner from Bihar, that moment of fame became an uninvited storm that shattered her peace and livelihood. This is the cautionary tale of Rozi Neha Singh, known online as Bihar's "Russian girl," whose attempt to promote her food stall spiraled into a nightmare of relentless trolling, stalking, and eventual business collapse.
From Fun Promotion to Unwanted Viral Storm
Rozi Neha Singh, a resident of Ranchi who hails from Sonepur in Bihar, managed a litti-chicken stall while working as a beautician. To attract customers, she began posting casual videos online. The turning point came when repeated comments about her appearance, with many users questioning if she was Russian, prompted a light-hearted response. Rozi created a humorous clip in her native Bihari dialect, clarifying she was "a pure Bihari girl, not Russian."
Contrary to her expectations, this video exploded across social media platforms, permanently labeling her as Bihar's "Russian girl." While the initial surge in attention brought more customers to her stall, the reality of virality quickly soured. "People think going viral means instant success. For me, it became a burden I couldn't carry," Rozi revealed in a candid conversation with AajTak Digital.
The Toxic Turn: Trolling, Harassment, and Business Collapse
The fleeting positivity soon evaporated. As the demands from her newfound audience grew relentless, Rozi found herself unable to keep up. "When I couldn't answer every question or stopped making the same kind of content, people turned abusive," she shared. Her comment sections were flooded with nasty remarks from trolls.
The online vitriol dangerously spilled into her real life. Uninvited vloggers began showing up at her stall. She also faced pressure from collaborators who sought to exploit her fame, turning to trolling when she declined or was unavailable. The situation escalated with disruptive offline encounters, including drunk visitors, aggressive selfie-seekers, and harassers at her prime Ranchi location.
The constant disruption made it impossible to operate normally, forcing the complete closure of her food stall. Her primary source of income was destroyed by the very fame she had inadvertently courted.
Seeking Peace Over Views: A Lesson Learned
Reflecting on the ordeal, Rozi admitted she never understood the monetization mechanics of social media. "I don't know how accounts get monetised or how people earn from millions of views," she confessed, a sentiment shared by her family who remained unaware of the digital storm.
Her pursuit of views came at a profound personal cost. "I made a mistake by trying to promote my shop through content. When the views came, I kept chasing them... and lost my peace," she stated. Now, having returned to a simpler life, her aspirations have fundamentally changed. "Now, I don't want any views. I just want to live and work without any trouble," Rozi concluded, her story serving as a powerful reminder of the dark underbelly of internet fame.
