Arunachal Pradesh Hosts Major Music Conference to Boost Northeast's Music Industry
The vibrant state of Arunachal Pradesh became the epicenter of musical discourse on February 28, as the Just Music – Itanagar Edition 2026 conference convened artists, industry professionals, and government representatives. This significant gathering aimed to foster the development of a robust music ecosystem not only within Arunachal Pradesh but across the entire Northeast region of India.
High-Level Government Participation
The event was graced by the presence of key government figures, underscoring the official commitment to cultural development. Pasang Dorjee Sona, who holds the portfolios for Tourism, Education, and Parliamentary Affairs, actively participated in the proceedings. He was joined by Dasanglu Pul, the Minister of Art & Culture, highlighting a collaborative governmental approach to nurturing the arts.
Industry Leaders and Diverse Sessions
The conference attracted prominent names from the global and domestic music industry, ensuring a rich exchange of expertise. Notable participants included Dhruvank Vaidya from the streaming giant Spotify and Piyapong Muenprasertdee, bringing international perspectives to the table.
The day was packed with insightful conference sessions covering critical aspects of the modern music business:
- Artist and Tour Management: Strategies for building sustainable careers.
- Music Publishing and Digital Distribution: Navigating royalties and online platforms.
- The Role of Streaming Platforms: Discussions on discoverability and monetization in the digital age.
Representatives from influential organizations such as Believe Music, The Hello Group, and Level House contributed to these vital conversations, offering a comprehensive industry viewpoint.
Hands-On Workshops and Live Performances
Beyond panel discussions, the event emphasized practical skill development. Attendees had the opportunity to participate in specialized workshops, including one focused on guitar maintenance and another exploring visual storytelling in music, essential for creating compelling music videos and brand narratives.
The conference culminated in a vibrant live performance segment, showcasing the rich talent pool of the region. Emerging artists from Arunachal Pradesh and the broader Northeast took to the stage, providing a powerful demonstration of the area's cultural wealth.
Concluding Focus on Regional Growth
The event, meticulously organized by the Redcoats Society, concluded with a pivotal panel discussion. This final session directly addressed the challenges and opportunities in strengthening the Northeast's music ecosystem, aiming to create a actionable roadmap for future growth, investment, and international collaboration.



