The promotional campaign for global superstar Ram Charan's highly anticipated rustic sports-drama 'Peddi' has reached a fever pitch, with just 24 hours remaining before the film's massive theatrical trailer drop. To build anticipation, director Buchi Babu Sana and the production team unveiled the terrifyingly rugged first look of veteran actor Jagapathi Babu, who portrays the on-screen character Appalasoori. Described as a pivotal pillar "rooted in emotion and driven by purpose," this fierce reveal sets the perfect stage for the film's grand trailer launch event, scheduled to take place in Mumbai on May 18. Fans are on high alert for a three-minute spectacle of mass elevation.
Jagapathi Babu Introduced as Appalasoori
The makers shared a striking poster and a behind-the-scenes glimpse of Jagapathi Babu in character. The rugged look immediately captured the attention of fans. The production team introduced the role with the caption: "Rooted in emotion, driven by purpose. Meet #Appalasoori a.k.a @iamjaggubhai_ garu #PEDDITrailer Takover from May 18th #PEDDI in cinemas worldwide on 4th June. #GetReadyForPeddi."
'Peddi' Trailer to Release on May 18
The official trailer will be launched on May 18. Fans are eagerly anticipating a major glimpse into Ram Charan's transformation and the world of the film. 'Peddi' features Janhvi Kapoor as the female lead alongside Ram Charan. The supporting cast includes Shiva Rajkumar, Divyendu Sharma, and Boman Irani. The film is directed by Buchi Babu Sana, with music composed by A. R. Rahman.
'Peddi' Pre-Sales Cross USD 300K in North America
The first single, "Chikiri Chikiri," has become one of the biggest talking points of the campaign. The song reportedly crossed 200 million views across platforms. According to reports cited by 123Telugu, North American premiere pre-sales have already exceeded USD 300,000. 'Peddi' is scheduled for a worldwide release on June 4, 2026.
Meanwhile, 'Peddi' is expected to mark a grand comeback for Ram Charan, as his previous film with Shankar, 'Game Changer,' failed to impress audiences. 'Game Changer' was criticized for its story and performances. The story for 'Game Changer' was written by 'Petta' director Karthik Subbaraj.
