Jamaica continues its path to recovery after the devastating Hurricane Melissa, which struck the island between October 21 and November 4, 2025. In a significant show of support, philanthropist and entrepreneur Ayesha Curry, wife of NBA legend Stephen Curry, has stepped forward to champion the island's revival, leveraging her influential platform to call for aid.
A Call to Action Through Tourism
In a recent Instagram story, Ayesha Curry made a heartfelt appeal to her millions of followers. She acknowledged the widespread desire to help Jamaica and presented a powerful, practical solution: tourism. "I know a lot of you, like me, are wanting to support Jamaica, in the wake of Hurricane Melissa," she stated. "One of the best ways to get back is to come back. Your vacation is truly a donation. Tourism is a huge driver for the Jamaican economy."
She backed her plea with critical facts, highlighting that nearly 30% of Jamaica's workforce relies on the tourism sector. To reassure potential travelers, she confirmed that all three international airports are fully operational and 70% of hotels are currently open. She directed her audience to the official Visit Jamaica website for more information, tagging them in her post.
More Than a One-Time Gesture
This is not the first instance of Ayesha Curry using her voice for Jamaica. During the hurricane's active phase, she publicly appreciated volunteers providing aid on the ground. Her latest advocacy effort also subtly highlighted her ongoing charitable work. In the Instagram story, she was seen wearing a sweatshirt bearing the logo of Eat.Learn.Play, the foundation she runs with her husband, Stephen Curry.
What is the Eat.Learn.Play Foundation?
Founded by the Curry couple, Eat.Learn.Play is a charitable organization dedicated to children's welfare. It adopts a "whole child, whole school" approach, focusing on three core pillars:
- Providing nutritious meals.
- Ensuring access to reading resources and quality education.
- Promoting sports and physical activity to create healthy, joyful environments for kids.
The foundation's mission is to ensure equitable access to dignified spaces where children can eat, learn, and play.
Ayesha Curry's call to action underscores a vital truth for disaster-hit regions: economic recovery is as crucial as immediate relief. By channeling her influence towards reviving Jamaican tourism, she provides a sustainable model for support that can have a long-term positive impact on the island's economy and its people's livelihoods.
