The Family Man 3 Creates Social Media Storm with Witty Spy Dialogue
The highly anticipated third season of the hit series 'The Family Man' premiered exclusively on the OTT platform Prime Video on November 21, 2025. Since its release, the show has taken social media by storm, but one particular line of dialogue has captured the imagination of fans nationwide.
In a now-viral scene, the protagonist, spy Srikant Tiwari, played masterfully by Manoj Bajpayee, delivers a sharp retort to his son. Tired of his son's perceptions of his job, Srikant says, "Beta main intelligence mein kaam karta hoon, circus mein nahin" (Son, I work in intelligence, not a circus). This witty remark was instantly shared across platforms, with many viewers interpreting it as a clever, subtle jab at the high-octane, high-budget spy films from Bollywood, particularly the YRF spy universe.
Not a Dig, But a Nod to Pop Culture: Sumit Arora Clarifies
However, the mastermind behind the words, dialogue writer Sumit Arora, has stepped in to provide context. In an interview reported by Mid-day, Arora clarified the true intent behind the now-iconic line. He explained that the goal was not to criticize any specific film franchise but to highlight the everyday reality of a spy.
"The idea is to show that a spy is a middle-class guy," Arora shared. "His kid could be growing up on the same kind of things as everybody else does. So, [he would imagine] that a spy has cool gadgets and a code name. We referred to the overall pop culture; it wasn't a direct reference to the spy universe." This clarification places the dialogue in a new light, framing it as a humorous take on how mainstream media shapes our understanding of espionage.
More Viral Moments: Pronouns and Creative Risks
The 'circus' line wasn't the only scene that got people talking. Another moment that achieved viral status involves Srikant's son teaching him about gender pronouns, leaving the seasoned spy visibly confused and irritated. Arora revealed that the aim here was pure entertainment around a contemporary topic.
He expressed a personal connection to Srikant's reaction, stating, "I relate with Srikant because I am a small-town boy, who is adjusting to the city culture. When Srikant is [relieved] that these gender pronouns are not being used in Hindi, that's how I would react." This blend of relatable family dynamics with high-stakes spy action is a hallmark of the show's success.
Arora also addressed the inherent risks of using humor in storytelling, acknowledging that it can sometimes upset people. He stood firmly by the creative choices made by the team, which includes directors Raj & DK. "Humour will offend somebody or the other," he said. "Suman [Kumar] wrote it in the screenplay, and I added my own humour. We'll take the blame if somebody is offended."
What is 'The Family Man Season 3' About?
'The Family Man Season 3' launched on Prime Video on November 21, 2025, with a total of 7 episodes. The plot thrusts Srikant Tiwari into his most challenging mission yet. After being outlawed following his mentor's murder in the Nagaland blasts—events that threaten crucial peace talks—Srikant must battle a powerful drug lord named Rukma, portrayed by Jaideep Ahlawat.
His fight is not only against external threats like a government mole and family kidnappings but also against personal turmoil, navigating a divorce and handling modern teen issues, including the confusion around gender pronouns. Directed by the duo Raj & DK and brought to life with Sumit Arora's sharp dialogues, the season continues to expertly blend intense action, relatable humor, and a respectful showcase of Northeast Indian culture.
