The Supreme Court of India has raised alarm bells over the skyrocketing prices of food and beverages in cinema halls across the country, warning that such exorbitant rates could eventually lead to empty theatres.
Shocking Price Disparity Exposed
During a recent hearing, the apex court highlighted the massive markup on common items, noting that a water bottle priced at just ₹20 outside theatres sells for ₹100 inside multiplexes. The situation becomes even more staggering with coffee, where a ₹700 price tag inside cinema halls contrasts sharply with much lower market rates.
Judicial Concern for Common Moviegoers
The bench expressed deep concern about how these inflated prices affect ordinary citizens who wish to enjoy movies with their families. "People will stop going to cinema halls if this continues," the court observed, emphasizing that such pricing practices could have long-term negative consequences for the entertainment industry.
Broader Implications for Cinema Business
The court's remarks came during proceedings that extended beyond just food pricing, indicating a growing judicial awareness of consumer protection issues in the entertainment sector. The observation underscores the need for a balance between commercial interests and consumer affordability in the rapidly growing Indian cinema market.
This judicial intervention comes at a time when the Indian film industry is recovering from pandemic-related losses and facing increasing competition from OTT platforms. The court's warning serves as a crucial reminder to theatre owners and multiplex chains about sustainable pricing strategies.
