In a significant development for public broadcasting in Uttar Pradesh, seasoned media professional Sumona Pandey officially assumed the role of Programme Head at the All India Radio (AIR) centre in Lucknow on Monday. This appointment marks a new chapter for the iconic radio station, with Pandey bringing decades of expertise to lead its programming and broadcast initiatives.
A Veteran Leader at the Helm
Sumona Pandey, who previously served as an Assistant Director (Programme), has now taken charge of all programme-related and broadcast activities at the Lucknow centre. Her career in broadcasting spans several decades, during which she has worked at various prominent AIR centres across the country. She is widely recognized within the industry for her commitment to innovation, quality programming, and leveraging the radio medium for spreading crucial social awareness messages.
Vision for the Future of AIR Lucknow
Upon taking charge, Pandey outlined her vision for the station. She emphasized her dedication to fortifying the unique connection that AIR shares with its vast listener base. "We'll strive to strengthen our bond with listeners and maintain AIR as the most reliable source of information, education, and entertainment," she stated. This focus underscores the enduring role of public service broadcasting in an era of fragmented media.
Implications for Programming and Outreach
With Pandey's leadership, the Lucknow centre is expected to see continued evolution in its content strategy. Her noted expertise in innovative programming suggests potential new formats and community-focused initiatives. Her experience is likely to guide the station in:
- Enhancing the quality and diversity of educational and entertainment programmes.
- Developing impactful campaigns that drive social awareness on key issues.
- Upholding the trust and credibility that AIR commands as a public institution.
The appointment is seen as a move to reinforce AIR's relevance and authoritative voice in the regional media landscape of Uttar Pradesh.
