Punjab Health Minister Dr Balbir Singh issued clear instructions on Monday. He wants to eliminate the drug menace from the state completely. The minister directed all deputy commissioners to take immediate action.
Focus on Skill Development for Recovery
Dr Balbir Singh told the DCs to work closely with several organizations. They must collaborate with Industrial Training Institutes (ITIs) and Krishi Vikas Kendras. Non-governmental organizations (NGOs) and local industries are also key partners in this plan.
The primary goal is to provide job-oriented skills training. This training will specifically target individuals who are recovering from drug addiction. The minister believes this approach is essential for long-term success.
Reviewing Progress of Village Padyatras
The minister also reviewed the ongoing 'padyatras' in villages. These marches are part of the 'Yudh Nasheyan Virudh 2.0' campaign. He emphasized the need for sustained community participation in these events.
Dr Balbir Singh stressed making these padyatras more impactful and inclusive. He noted a significant shift in strategy. The focus is moving from an enforcement-led approach to creating a large-scale mass movement.
Empowerment Through Livelihood Opportunities
Highlighting a critical point, the minister spoke about empowerment. He said skill development and livelihood opportunities are crucial. They are vital for successful rehabilitation and social reintegration of recovered individuals.
"Skill development and livelihood opportunities are crucial for successful rehabilitation and reintegration," Dr Balbir Singh stated clearly.
A Campaign Beyond Politics
The minister gave specific instructions to the deputy commissioners. He asked them to ensure maximum mobilisation of communities for the padyatras. He made an important clarification about the campaign's nature.
Dr Balbir Singh underlined that this campaign does not belong to any political party. It is also not linked to any electoral gains or political motives. This is a community health initiative first and foremost.
"This initiative is about saving our future generations," the minister declared. "For such a noble cause, we must rise above all political and other prejudices. We must work collectively to secure a drug-free Punjab."
Addressing Social Stigma
The minister provided further context for these padyatras. He explained they form a vital component of the government's 'Stigma Reduction' initiative. Social stigma remains one of the biggest barriers today.
This stigma prevents drug users from seeking help and rehabilitation. Many feel ashamed or fear judgment from their communities. The padyatras aim to change this perception through direct community engagement.
Call for Mass Participation
Dr Balbir Singh issued a broad appeal to society. He called upon all sections to participate actively in this effort. The goal is to convert the ongoing campaign into a genuine mass movement.
The minister's directive represents a comprehensive approach. It combines skill training with community mobilization. Both elements are designed to support individuals recovering from addiction and reduce the drug problem across Punjab.
