While the Dallas Cowboys and their fans grapple with the disappointment of another challenging NFL season, quarterback Dak Prescott is channeling his energy into a cause far greater than football. Beyond the field's frustrations, Prescott is amplifying his deeply personal mission focused on mental health awareness and cancer research.
More Than a Game: Prescott's Foundation and Personal Loss
For Dak Prescott, the work does not stop when the final whistle blows. Through his Faith Fight Finish Foundation, established in memory of his mother Peggy who died from colon cancer in 2013, Prescott has long championed critical health causes. This personal commitment deepened profoundly after the tragic loss of his brother, Jace, to suicide in 2020, propelling mental health advocacy to the forefront of his efforts.
Even as the Cowboys concluded a tough 2021-22 season with a 7-9-1 record and missed the playoffs, Prescott continued his off-field work. His initiatives are not sidelined by sporting setbacks, demonstrating a resilience that transcends the game.
The Launch of the 'ENOUGH' Bracelet: A Tribute to His Mother
On January 6, Prescott and his foundation made a significant announcement via Instagram: the launch of the 'ENOUGH' bracelet. Created in collaboration with TOMS founder Blake Mycoskie, this accessory carries a powerful, personal message. "I wear mine in honor of my mom who always made me feel ENOUGH," the foundation's post explained.
The striking campaign image featured a black-and-white photo of Prescott holding a football, with the vibrant green bracelet as the sole splash of colour. The foundation confirmed that 100% of the profits from the bracelet sales will be directed to mental health organisations, with more apparel supporting the cause to follow. The initiative directs supporters to www.WeAreEnough.org for further details.
Turning Pain into Purpose: Prescott's Ongoing Advocacy
Prescott's advocacy is action-oriented and consistent. During Mental Health Awareness Month last May, he visited a high school in the Dallas-Fort Worth area to engage directly with students on topics of mental health and suicide prevention.
His work also bridges his two core causes. He has partnered with the Children’s Cancer Fund to help launch mental health services specifically for children battling cancer. Furthermore, in April of the previous year, his efforts led to raising an impressive $2.7 million for pediatric cancer research, with a focus on improving early diagnosis methods.
Reflecting on the Cowboys' difficult season after a Week 18 loss to the New York Giants, Prescott displayed the same accountability he brings to his philanthropy. "Yeah, sure, tired, right?" he admitted. "But it’s up to me to control. And that’s why I said this year was as frustrating as anything. I take accountability... As the leader, I’m always frustrated trying to figure out what I could have done better."
For Dak Prescott, the drive to improve extends far beyond the gridiron. Through the 'ENOUGH' bracelet and his foundation's sustained work, he is transforming personal grief and professional frustration into a lasting legacy of support and awareness for those facing similar battles.
