Dot & Key Launches Innovative Dragon Fruit Bounce Sunscreen with Advanced Protection
Dot & Key, a leading science-backed skincare brand in India, has announced the launch of its highly anticipated Dragon Fruit Bounce Sunscreen SPF 50+ PA++++. This next-generation formula represents a significant advancement in India's sunscreen market, addressing growing consumer demand for clinically validated and high-performance sun protection.
Advanced Technology and Clinical Validation
The Dragon Fruit Bounce Sunscreen is distinguished as the only product in its category to undergo in-vivo testing for both UVA and UVB protection. This rigorous clinical validation ensures credible and effective broad-spectrum defense against harmful ultraviolet rays. The sunscreen incorporates new-age UV filters in a photostable formula, which maintains its efficacy under prolonged sun exposure without degradation, providing long-lasting performance.
At the heart of this innovation is Dot & Key's proprietary Bounce-Lock™ Complex, a next-gen skin resilience technology powered by Ectoin and Niacinamide. This complex helps to maintain hydration, strengthen the skin barrier, enhance tone uniformity, and promote a firmer, more even-looking complexion, even under UV stress. Complementing this is the antioxidant defense offered by dragon fruit extract, which neutralizes free radical damage caused by urban pollution and environmental aggressors, making the sunscreen a comprehensive shield for modern, on-the-move consumers.
User-Friendly Formulation for Indian Climates
Addressing common complaints about heavy and greasy sunscreens, Dot & Key has developed a lightweight Cushion-Gel texture that is breathable and fast-absorbing. This formulation leaves no white cast or greasy residue, making it particularly suitable for oily and combination skin types. The sensorial experience is designed to feel almost invisible, encouraging consistent use in India's diverse climate conditions.
Suyash Saraf, Co-Founder of Dot & Key, commented on the launch, stating, "At Dot & Key, we've always believed that sunscreen deserves more science. Over the last two years, we challenged ourselves to create a formula that goes far beyond SPF, one that offers clinically verified protection, advanced technology, and a sensorial experience that feels almost invisible. The Dragon Fruit Bounce Sunscreen SPF 50+ PA++++ is India's first sunscreen that is in-vivo tested for both UVA and UVB protection, and it is strengthened by our proprietary Bounce-Lock™ technology. This launch sets a new benchmark for us and for the category with sun protection that is high-performance, skin-loving, and truly designed for India's climate."
Key Features and Availability
The Dragon Fruit Bounce Sunscreen SPF 50+ PA++++ offers a range of advanced features:
- New-Age UV Filters for broad-spectrum protection
- Bounce-Lock™ Complex with Ectoin and Niacinamide
- UVA and UVB in-vivo tested and certified
- Infused with antioxidant-rich dragon fruit extract
- SPF 50+ PA++++ defense against sun damage
- Photostable formula for long-lasting efficacy
- Lightweight, Cushion-Gel texture with no white cast
This product is available across all leading retailers at a price of INR 445. It reflects Dot & Key's commitment to bringing advanced skincare technologies to India, offering consumers a multifunctional product that protects, nourishes, and restores the skin in one step.
About Dot & Key
Founded in 2018 by Anisha and Suyash Saraf, Dot & Key is an Indian skincare brand focused on creating effective, everyday solutions that blend science-backed formulations with thoughtfully chosen ingredients. The brand aims to address specific skincare concerns relevant to Indian lifestyles, including sun exposure, pollution, and active routines. Known for its approachable and purposeful products, Dot & Key offers a wide range of skincare essentials across sun care, hydration, barrier repair, and targeted treatments. The brand emphasizes sensorial textures, ease of use, and formulations that encourage consistent skincare habits. All Dot & Key products are cruelty-free and formulated without parabens, sulphates, or phthalates, making skincare both effective and enjoyable for modern consumers.
