Tarasya Silver Jewellery Unveils Third Store in Hyderabad's Kukatpally
Tarasya Silver Jewellery, a prominent brand under the house of Neerus, has proudly announced the grand opening of its third retail outlet in Hyderabad. Located in the bustling shopping district of Kukatpally, KPHB, this new store marks a significant expansion for the brand, which is celebrated for its stylish and ethnic silver jewellery collections.
Inauguration by Actress Meenakshi Chaudhary
The store was officially inaugurated on March 13 by popular actress Meenakshi Chaudhary, adding a touch of glamour to the event. This launch underscores Tarasya's commitment to bringing trend-forward designs to a wider audience in one of Hyderabad's most vibrant retail hubs.
Key Features of Tarasya's Offerings:
- All jewellery is crafted from pure 92.5 silver with 22-carat gold plating.
- Collections include temple jewellery designs, Victorian styles, diamond-look pieces, mangalsutras, and vaddanams.
- The brand emphasizes premium craftsmanship combined with reasonable pricing.
Expanding Retail Footprint
With existing stores successfully operating in Jubilee Hills and Chandanagar, the Kukatpally launch strengthens Tarasya's retail presence in Hyderabad. Suchita Ahuja, owner of Tarasya, expressed enthusiasm about the brand's growth, stating, "Tarasya is now a three-store brand, and very soon we are going to launch in other cities as well, taking the count to six stores by the end of the next financial year."
Strategic Move into Jewellery Space
Avnish Kumar, Managing Director of Neerus, highlighted the strategic decision to enter the jewellery market. He explained, "After ethnic fashion apparel, our next best step was to enter the jewellery space. To break the clutter, we chose the metal of silver, keeping in mind the newer generations who want fashion at reasonable price tags." This approach aims to cater to modern consumers seeking elegance and affordability.
The new store is situated next to Remedy Hospital in KPHB, Kukatpally, Hyderabad, making it easily accessible for shoppers. Tarasya Silver Jewellery continues to build its reputation as a trusted brand, offering a diverse range of designs that blend traditional aesthetics with contemporary trends.
