While Auston Matthews of the Toronto Maple Leafs is a superstar on the ice for his goal-scoring prowess, he has carved an equally distinct identity off it through his bold and personal fashion sense. His evolving style, particularly his now-signature collection of gold chains, tells a story of heritage, character, and refined taste, setting him apart in the world of professional hockey.
More Than Accessories: The Story Behind the Chains
Matthews' fascination with jewelry and fashion began early, influenced by his time playing in Switzerland and empowered by his first NHL paycheck. He has since cultivated a unique aesthetic that masterfully mixes streetwear influences with classic elegance. This is evident in his wardrobe choices, from bold-patterned hoodies and double-breasted blazers to his curated selection of luxury accessories.
At the heart of his jewelry collection is the iconic "Papi" pendant, a polished gold piece that serves as a personal signature. This chain is a nod to his roots in Arizona and his family background. The rest of his gold chain collection is versatile, designed to be layered over both casual streetwear for a night out and sharp, tailored suits for media appearances.
Inspiration and Philosophy: Building a Personal Brand
Matthews' approach to fashion is deeply intentional. He draws inspiration from style icons known for their daring choices, such as NBA star Russell Westbrook and actor Leonardo DiCaprio. His philosophy centers on uniqueness and narrative—every necklace or bracelet he wears has a meaning, often marking a significant personal or professional milestone or holding sentimental value.
His style extends far beyond chains. Matthews is frequently seen in high-end pieces from brands like Gucci sneakers, Louis Vuitton wallets, and Bottega Veneta backpacks, showcasing a blend of luxury and practicality. Completing his look is a classic Rolex Submariner watch, often paired with his gold chains, creating a cohesive style that bridges formal and casual effortlessly.
A Trendsetter in the NHL Arena
Auston Matthews' confident fashion choices have redefined what it means to be a style-conscious athlete in the NHL. He demonstrates that performance excellence and bold, personal style are not mutually exclusive. His gold chain line is not merely decorative; it is an extension of his personality, lifestyle, and journey.
By embracing this distinctive look, Matthews has positioned himself as a genuine trendsetter among hockey stars. He proves that an athlete's influence can powerfully extend from the rink to the realms of fashion and personal expression, inspiring fans and style enthusiasts alike.
