In a significant move that will reshape India's luxury fashion landscape, Reliance Brands Limited has announced a groundbreaking partnership with Italian fashion powerhouse MAX&Co., bringing the premium women's wear brand to Indian shores for the first time.
Mumbai Gets First Taste of Italian Elegance
The fashion-forward city of Mumbai will host MAX&Co.'s debut Indian flagship store, scheduled to open its doors in early 2026. This strategic launch positions Mumbai as the gateway for the brand's expansion across the country, tapping into India's growing appetite for international luxury fashion.
A New Chapter in Reliance's Fashion Empire
This partnership represents another milestone for Reliance Brands' impressive portfolio of international fashion collaborations. The company, known for bringing global luxury names to Indian consumers, continues to strengthen its position as the country's premier luxury retail curator.
"We are thrilled to introduce MAX&Co. to the Indian market," said a Reliance Brands spokesperson. "The brand's contemporary designs and accessible luxury positioning perfectly align with the evolving preferences of Indian consumers who seek international quality with wearable elegance."
MAX&Co.: Italian Sophistication Meets Modern Woman
As part of the prestigious Aeffe Group, which manages iconic brands like Moschino and Alberta Ferretti, MAX&Co. brings decades of Italian fashion heritage to India. The brand is celebrated for its:
- Contemporary women's wear collections
- Premium quality fabrics and craftsmanship
- Versatile designs for modern lifestyles
- Accessible luxury positioning
- Strong European fashion credentials
Timing Perfect for India's Luxury Boom
The entry of MAX&Co. comes at an opportune moment when India's luxury retail market is experiencing unprecedented growth. With increasing disposable incomes and fashion consciousness among urban consumers, international brands are finding fertile ground in the country.
The Mumbai flagship store will serve as a showcase for MAX&Co.'s complete collection, offering Indian fashion enthusiasts direct access to Italian design excellence without traveling abroad.
What This Means for Indian Fashion Consumers
Indian consumers can look forward to:
- Direct access to authentic Italian fashion
- Premium quality at accessible price points
- Contemporary designs tailored for global tastes
- Enhanced shopping experience in luxury retail environments
- More choices in the premium women's wear segment
The MAX&Co. launch represents not just another store opening, but a significant enhancement of India's fashion retail ecosystem, bringing international standards and designs closer to home for the style-conscious Indian consumer.
