Kerala Tourism Ramps Up Bengal Outreach with New Mindful Travel Campaign
Building on a significant 10% increase in tourist arrivals from Bengal last year, the Kerala tourism board is intensifying its promotional efforts in Kolkata and across West Bengal. The state is positioning itself as a premier destination for mindful, experience-led travel through a new nationwide campaign titled 'Travel Now, Post Later'. Officials have emphasized that the upcoming assembly elections, which will coincide with the peak summer vacation period this year, will not disrupt the tourism experience in Kerala.
Steady Growth in Tourist Inflow from Bengal
Arun Kumar K, tourist information officer of the Kerala tourism board, provided insights into the growing interest from Bengal. "In 2024, we observed a 7.3% rise in tourist flow from Bengal compared to 2023. Last year, we recorded approximately 10% growth, and we are optimistic about welcoming even more tourists from Bengal in 2026," Kumar stated. He highlighted that Bengal currently ranks 10th among Indian states contributing the highest number of visitors to Kerala, prompting targeted campaigns across the region.
Focus on Responsible and Immersive Tourism
The 'Travel Now, Post Later' campaign encourages travelers to fully immerse themselves in their destinations before sharing experiences online. Kumar, who recently participated in a series of roadshows in Kolkata, explained, "We are seeking responsible tourists who value authentic experiences. Our campaign across Bengal aims to promote this mindful approach to travel." The initiative aligns with Kerala's strategy to attract visitors who prioritize meaningful engagements over digital documentation.
Diversified Tourism Packages and Cultural Highlights
To cater to diverse traveler segments, Kerala is introducing new packages focused on budget tourism, village tourism, homestays, and adventure activities. "We are targeting urban families, backpackers, and adventure seekers by promoting activities such as surfing, cycling, and paragliding," Kumar added. Additionally, cultural attractions like the Kochi–Muziris Biennale, running until March 31, have transformed Fort Kochi into a global hub for contemporary art.
Other highlighted destinations include Kozhikode, Wayanad, and Bekal, along with 33 heritage trails under the Muziris Heritage Project. These efforts underscore Kerala's commitment to offering a rich tapestry of experiences, from artistic explorations to natural adventures, ensuring a comprehensive appeal to tourists from Bengal and beyond.
