Odisha Unveils 'Go Adventure' Portal to Revolutionize Adventure Tourism
In a significant move to boost its tourism sector, the Odisha government is set to launch the 'Go Adventure' online portal on Tuesday. This initiative comes exactly one year after the state finalized its comprehensive Adventure Tourism guidelines, marking a pivotal step in transforming Odisha into a hub for adventure enthusiasts.
A Unified Platform for Tourism Stakeholders
The portal is designed to serve as a centralized platform for adventure enthusiasts, tour operators, and investors. It will showcase certified adventure activities, destinations, and safety standards, streamlining the booking process and ensuring adherence to strict safety norms. Official sources emphasize that this digital tool will open new avenues for private participation, fostering growth and innovation in the sector.
Government's Vision for Economic and Social Impact
Deputy Chief Minister and Tourism Minister Pravati Parida highlighted the portal's role in positioning Odisha as a preferred adventure tourism destination in eastern India. "The portal will bring all stakeholders on one platform and help us tap the immense potential of our state," she stated. During the launch event, several Memorandums of Understanding (MoUs) will be signed with private operators and agencies to promote activities such as:
- Trekking
- Paragliding
- Eco-trails
- Camping
Parida added that these partnerships aim to generate employment opportunities for local youth and encourage community participation in tourism-linked livelihoods, thereby boosting the regional economy.
Enhancing Safety and Showcasing Hidden Gems
The 'Go Adventure' portal will also feature detailed information on lesser-known destinations, safety protocols, trained guides, and emergency response systems. This focus on security is expected to provide tourists with a safe and reliable experience, addressing concerns often associated with adventure travel. The tourism department anticipates that this initiative will attract both domestic and international travelers seeking offbeat and thrilling experiences, further diversifying Odisha's tourism appeal.
Overall, the launch of the 'Go Adventure' portal represents a strategic effort by the Odisha government to leverage its natural resources and adventure potential, driving economic growth and establishing the state as a key player in India's tourism landscape.
