In an era where human connection matters more than ever, a groundbreaking global survey has uncovered the world's most welcoming urban destinations. The 2025 international travel rankings have taken an unexpected turn by focusing on a fundamental human quality: friendliness.
The Global Friendliness Survey
TimeOut magazine conducted an extensive research project, asking 18,500 residents across major global cities one simple but powerful question: How friendly does your city feel? The results have revealed 20 metropolitan areas where strangers become friends and visitors feel genuinely welcomed.
The survey measured cities based on their ability to welcome strangers, assist visitors, and create warm, inclusive atmospheres that make tourists and newcomers feel at home. From Europe's charming historic centers to Latin America's vibrant metros and Asia's culturally rich hubs, these destinations have set new standards for urban hospitality.
Top 10 Most Welcoming Cities Worldwide
Porto, Portugal has claimed the prestigious top position, surprising many with its maximum votes. This Portuguese gem has earned its reputation as a place where strangers treat visitors like old friends. Locals in Porto welcome tourists with open hearts and genuine smiles, creating an environment where everyone feels comfortable and included. Visitors consistently praise the city's slow, peaceful lifestyle that encourages meaningful connections.
Securing the second spot is Bilbao, Spain, where the inclusive Basque culture creates a community-focused environment. Residents are known for helping travelers with genuine warmth and without hesitation, embodying the region's strong communal values.
Medellín, Colombia, often called the "City of Eternal Spring," takes third place. The city's remarkable transformation has fostered a culture of optimism and openness, with the warm Paisa people frequently going above and beyond to assist visitors.
Cape Town, South Africa demonstrates that its appeal extends far beyond stunning mountains and beaches. The city ranks high in friendliness because locals are always ready to help outsiders and initiate conversations, often assisting travelers with directions and recommendations.
Mexico City, Mexico completes the top five, with travelers repeatedly calling it one of the most helpful capitals globally. Locals often accompany tourists to ensure they reach their destinations safely, while the city's colorful culture and community warmth make visitors feel genuinely included.
Asian Hospitality Shines Through
Bangkok, Thailand continues its legacy of exceptional hospitality, ranking high for friendliness deeply rooted in Thai culture. The country's nickname, "Land of Smiles," proves accurate as street vendors, shopkeepers, and taxi drivers maintain extreme patience and politeness despite the city's bustling nature.
Kyoto, Japan showcases hospitality stemming from deep cultural traditions of respect and politeness. The city's soft-spoken, helpful locals create a peaceful and emotionally comforting environment that visitors find particularly memorable.
Kuala Lumpur, Malaysia scores high on cultural diversity and welcoming attitudes. Approachable locals happily guide tourists, while the city's renowned food culture often creates instant connections between visitors and residents.
Seoul, South Korea impresses with its polite population that's always ready to help, even when crossing language barriers through creative gestures. The city's safety and easygoing nature contribute to its high ranking.
Hanoi, Vietnam rounds out the Asian representation with locals who greet visitors with genuine interest. Street vendors and residents guide travelers with remarkable patience, creating hospitality experiences that leave lasting impressions.
European Warmth and Global Welcome
Portugal makes a second appearance in the top ten with Lisbon, where locals welcome visitors into everyday life and ensure outsiders feel friendly in the city's relaxed, charming atmosphere.
Dublin, Ireland lives up to its reputation for warmth and hospitality, with Dubliners ready to help, share a joke, tell a story, or provide directions. The city's famous pub culture significantly contributes to its easy social atmosphere.
Amsterdam, Netherlands earns its spot through openness and tolerance, with locals known for positive social etiquette and polite manners that make traveler interactions seamless.
Edinburgh, Scotland combines historical charm with famously humorous and welcoming locals. The city's festivals and street culture facilitate easy bonding, while Scots' openness and helpful spirit receive consistent praise from visitors.
Barcelona, Spain brings Mediterranean warmth through easygoing locals who help travelers navigate busy spots, with friendly markets and beachside areas enhancing the sense of openness.
Global Representation from Five Continents
The survey results showcase friendly cities across multiple continents, demonstrating that warmth and hospitality know no geographical boundaries.
Auckland, New Zealand represents Oceania with its world-famous Kiwi politeness, inclusiveness, and friendliness. The clean, safe city features helpful locals, with community events and outdoor culture making it particularly welcoming to newcomers.
Vancouver, Canada stands out for multicultural inclusiveness and polite behavior, with locals maintaining calm, respectful public environments that ensure tourists feel welcomed.
Buenos Aires, Argentina brings South American energy combined with deep social warmth. Locals talk freely to strangers and help with open arms, often treating tourists like guests in their own homes.
Reykjavik, Iceland offers a unique welcoming experience with helpful, relaxed Icelanders. The capital's small-town vibe makes interactions warm and personal, creating memorable connections for visitors.
Sydney, Australia completes the list with coastal lifestyle that encourages friendliness and relaxed interactions. Locens enjoy helping tourists explore beaches, food markets, and art districts, while the city's multicultural character adds to its welcoming atmosphere.
This comprehensive survey highlights that in an increasingly digital world, the human touch of genuine friendliness remains a priceless commodity for cities seeking to attract and delight visitors from around the globe.
