Prayagraj Homestays Experience Unprecedented Surge During Magh Mela 2026
The historic city of Prayagraj has witnessed a remarkable tourism transformation, with the Magh Mela serving as a catalyst for a homestay revolution. Official data reveals that nearly 14,000 tourists chose homestay accommodations during this year's religious gathering, marking a significant shift in travel preferences toward authentic rural experiences.
District Administration Reports 72 Licensed Homestays
As of February 5, the Prayagraj district administration had registered 72 licensed homestays, with rural properties demonstrating particular popularity among visitors. Detailed statistics show that exactly 13,583 visitors utilized the homestay facility specifically during the Magh Mela period, highlighting the growing appeal of this accommodation option.
Uttar Pradesh Tourism Department Celebrates Success
The Uttar Pradesh Tourism Department has officially recognized Prayagraj's achievement, placing the division at the forefront of the state's rural tourism initiatives. This success story extends beyond traditional homestays to include:
- Farm stay accommodations
- Rural tourist villages
- Integrated cultural experiences
District Magistrate Manish Kumar Verma emphasized that major religious events like the Maha Kumbh and Magh Mela 2026 have fundamentally altered Prayagraj's tourism landscape, attracting unprecedented numbers to the city and surrounding regions.
Home Stay and Bed and Breakfast Policy-2025 Drives Growth
The Yogi Adityanath government's implementation of the Home Stay and Bed and Breakfast Policy-2025 has created a structured framework for tourism development. This policy prioritizes:
- Providing high-quality, secure accommodation for tourists and pilgrims
- Incorporating diversity and affordability into the tourist experience
- Generating employment opportunities through tourism initiatives
The state government's comprehensive strategy aims to position Uttar Pradesh as a premier tourist destination by focusing on diverse experiences and exceptional services, with particular emphasis on leveraging the agricultural and rural sectors.
Exemplary Homestays Receive Recognition
The tourism department has identified several standout properties that exemplify the homestay movement's success:
Radha Madhav Homestay in Mangarh, Pratapgarh, earned the prestigious title of Best Rural Homestay. Operator BK Pandey hosted 821 visitors last year by offering more than basic accommodation—he provided immersive experiences in rural life, traditional culture, authentic local cuisine, and community engagement.
Shringverpur Dham Uparhar in Prayagraj has emerged as a rising star among tourist villages, attracting an impressive 4.6 lakh visitors last year through its rich heritage and comprehensive tourism services, according to village coordinators.
In the farm stay category, Living Green Farm House in Lavyan Kala secured the top position, demonstrating the growing appeal of agricultural tourism experiences.
Sustainable Tourism Model Creates Economic Opportunities
The homestay boom represents more than just accommodation statistics—it signifies a fundamental shift toward sustainable tourism that benefits local communities. This model:
- Creates direct employment for rural residents
- Preserves and promotes traditional cultural practices
- Distributes tourism revenue more equitably across regions
- Provides authentic experiences that differentiate Uttar Pradesh from other destinations
As homestays continue to proliferate in response to growing demand, Prayagraj establishes itself as a model for how religious tourism can catalyze broader economic development while preserving cultural authenticity.
