UP Diwas Celebrations to Transform into Comprehensive Tourism Showcase
The upcoming UP Diwas celebrations at Lucknow's Rashtra Prerna Sthal are set to become much more than a cultural event. According to Tourism and Culture Minister Jaiveer Singh, the festivities will serve as a comprehensive platform to present Uttar Pradesh's rapidly expanding tourism portfolio to visitors and stakeholders alike.
Diverse Attractions on Unified Platform
The minister emphasized that the primary objective is to bring together the state's varied travel offerings onto a single, accessible platform. This strategic effort aims to provide both domestic and international tourists with a holistic view of what Uttar Pradesh has to offer beyond its well-known destinations.
Key attractions receiving prominent display will include:
- The spiritual gathering of Magh Mela
- Bundelkhand's rich heritage destinations
- Various ecotourism initiatives across the state
- Ongoing heritage conservation projects
Infrastructure and Innovation Highlights
Officials confirmed that initiatives from the UP State Tourism Development Corporation will feature prominently, including the popular Lucknow Darshan electric double-decker bus service. Tourism projects developed under the Public-Private Partnership model will receive special attention, demonstrating the state's commitment to expanding tourism infrastructure and creating an attractive investment ecosystem.
Visitors to the tourism stall can expect detailed literature covering:
- Complete tourism circuits across the state
- Individual destination profiles
- Step-by-step 'how to reach' itineraries
- Comprehensive connectivity information covering road, rail, and air options
- Accommodation details and suggested travel routes
Bundelkhand's Heritage in Focus
Bundelkhand region will receive special emphasis during the showcase, with Kalinjar Fort positioned as a signature heritage destination. Detailed information about Jhansi, Chitrakoot, Lalitpur, Mahoba, and Banda will be provided, along with highlights of the region's waterfalls and cultural landscapes. This focused presentation aims to strengthen Bundelkhand's position on the national tourism map.
Digital Engagement for Modern Travelers
To engage younger audiences and tech-savvy travelers, the tourism stall will incorporate virtual reality experiences. These immersive digital storytelling tools will allow visitors to explore UP's tourism circuits and cultural legacy through cutting-edge technology, providing a preview of what awaits them across the state.
Aligning with National Tourism Themes
Additional Chief Secretary for Tourism, Culture and Religious Affairs, Amrit Abhijat, noted that the showcase aligns perfectly with the National Tourism Day theme of 'Rural and Community-Centric Tourism.' Initiatives such as community-led Tharu tribal tourism in the Dudhwa region and rural ecotourism circuits will be highlighted to demonstrate how tourism is creating sustainable livelihoods while preserving local culture and traditions.
The visual narratives presented will bring together diverse elements including the Sangam, Kalpavas, seer congregations, and various folk traditions, creating a rich tapestry of Uttar Pradesh's cultural and spiritual heritage.
