Puerto Rican music sensation Bad Bunny just dropped the official trailer for his upcoming Super Bowl halftime performance. The superstar released the preview on Friday through Apple Music, giving fans their first glimpse of what promises to be an electrifying show.
A Visual Celebration of Heritage
The trailer features Bad Bunny and a group of dancers moving energetically under a striking royal poinciana tree. This tree holds special significance as a symbol of Puerto Rico's rich cultural heritage. The visuals sync perfectly with his hit song "BAILE INoLVIDABLE," which translates to "Unforgettable Dance."
More Than Just a Performance
For Bad Bunny, this Super Bowl appearance carries deep personal meaning. He expressed this sentiment when organizers announced his selection as the halftime headliner back in September 2025.
"What I'm feeling goes beyond myself," the artist stated. "It's for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history."
His words highlight how this performance represents more than just entertainment. It serves as a tribute to his roots and the journey that brought him to this global stage.
An Invitation to the World
Apple Music described the trailer as an open invitation to viewers everywhere. The company emphasized that the show welcomes "the entire world — no matter who you are or where you are from" to join the celebration.
The performance aims to blend high-energy choreography with powerful cultural elements. Bad Bunny plans to create a spectacle that transcends musical genres and language barriers.
Grammy Recognition and Global Impact
Bad Bunny's selection comes as no surprise given his massive global influence. The artist recently earned six Grammy Award nominations for 2026. These nominations span major categories including:
- Album of the Year
- Best Global Musical Performance
His ability to connect with audiences across different cultures makes him an ideal choice for the Super Bowl's worldwide stage.
Addressing the Critics
Some critics questioned the NFL's decision to feature a primarily Spanish-language halftime show. NFL Commissioner Roger Goodell defended the choice without hesitation.
"He's one of the leading and most popular entertainers in the world," Goodell noted. He reminded everyone that every major artist faces scrutiny when performing for the Super Bowl's enormous audience.
The Big Day Approaches
Super Bowl LX kicks off on February 8 at Levi's Stadium in Santa Clara, California. Before Bad Bunny takes the stage, other artists will set the tone for the evening.
The pre-game festivities will feature performances by:
- Charlie Puth
- Brandi Carlile
- Coco Jones
These artists will perform the national anthem and other musical tributes, building anticipation for Bad Bunny's main event. The entire evening promises to deliver an unforgettable celebration of music, dance, and cultural expression.
