Simone Biles: Building a $25 Million Empire Beyond the Mat
Simone Biles stands as the greatest gymnast of her generation. She also ranks among the wealthiest gymnasts in history. Her financial journey tells a remarkable story of athletic excellence combined with smart business decisions.
The Financial Transformation Begins
Simone Biles' wealth started growing rapidly after the 2016 Rio Olympics. She captured four gold medals and one bronze medal at those games. This outstanding performance turned her into an international sensation.
Major brands quickly noticed her star power. Between 2016 and 2017, endorsement deals began flowing in. Her net worth jumped from an estimated $2-5 million to much higher figures. The foundation for her financial empire was firmly established during this period.
Strategic Brand Partnerships Take Center Stage
From 2018 through 2020, Biles maintained her dominance in competitive gymnastics. She continued winning World Championship titles during these years. More importantly, she signed lucrative deals with companies like Hershey's and Uber Eats.
These partnerships ensured steady income even during non-competition months. Biles was building something more valuable than temporary prize money. She was creating lasting brand value that would support her for years to come.
The Tokyo Olympics and Mental Health Advocacy
The 2021 Tokyo Olympics marked a turning point in Biles' career and financial trajectory. Her sponsorship value increased significantly despite competing less. This happened because she courageously spoke about mental health challenges.
Brands began seeing her as more than just an athlete. They recognized her as a leader and role model. This shift dramatically boosted her appeal to corporate partners. Companies wanted to associate with her values and authenticity.
The Comeback and Financial Peak
During 2022 and 2023, Biles returned to competition while maintaining her brand partnerships. Reports indicated her net worth was approaching $20 million. She continued working with major sponsors while staying visible through public events.
Her biggest financial leap occurred in 2024. After a triumphant comeback at the Paris Olympics, estimates placed her net worth around $25 million. That same year, she received the Laureus World Comeback of the Year Award. This honor recognized her return after prioritizing mental wellness.
Where the Money Comes From
Endorsements form the backbone of Simone Biles' wealth. She has partnered with prominent brands including Visa, Athleta, United Airlines, Powerade, and GK Elite. According to Forbes, she earns approximately $10-11 million annually from brand deals alone.
Biles made particularly strategic choices in her partnerships. She selected Athleta over Nike to support athlete values and mental health initiatives. These decisions enhanced both her income and her reputation as a thoughtful leader.
The Current Financial Picture
As of 2025-2026, Simone Biles maintains a net worth around $25 million. She continues advocating for athlete safety, confidence, and self-care. Her journey demonstrates how elite athletes can build sustainable wealth through smart branding.
Biles transformed herself from a gymnastics champion into a global brand. Her story inspires athletes everywhere to think beyond competition medals. She proves that strategic partnerships and authentic advocacy can create lasting financial success.
