New England Patriots wide receiver Stefon Diggs is making headlines not just for his on-field prowess but for a surprising off-field venture. The NFL star, known for his precise deep routes and confident persona, has quietly spent months designing a furniture and lifestyle brand, revealing a creative side unfamiliar to many fans.
From Gridiron to Design: The Launch of SI VIS PACEM
The brand, named SI VIS PACEM, draws its name from the Latin phrase meaning "if you want peace, prepare for war." Diggs chose to launch his collection at the prestigious Miami Art Basel, marking a significant personal milestone. This venture comes during a critical comeback year for the athlete, who is rebounding from a major ACL injury suffered while with the Houston Texans.
Less than a year after that injury, Diggs secured a substantial three-year, $63.5 million deal with the New England Patriots. He has fought his way back to elite form, already recording 64 catches for 705 yards this season. His on-field chemistry with rookie quarterback Drake Maye is powering the Patriots' ascent in the AFC standings.
Cardi B's Vocal Support and a Year of Rebirth
The loudest cheerleader for Diggs' new identity as a designer is his partner, the renowned rapper Cardi B. Her support went beyond a simple social media like. When the brand shared its first post, Cardi B commented, "Proud of you… designed by Stefon Diggs." She further amplified the launch on her Instagram Story, writing, "So proud of my man and his furniture brand."
This public endorsement does more than promote a product; it strategically positions Diggs as a multi-dimensional figure in an era where NFL stars are actively expanding their personal brands beyond sports. Cardi B has consistently embraced both his athletic grind and his new creative chapter. When Diggs posted emotionally about feeling "broken" during his November rehab, she responded, "No luck ….real work and pain? !!!"
The couple also welcomed their first child together last month, capping off a year of profound personal and professional rebirth for Diggs.
Preparing for Greatness: On and Off the Field
The inspiration behind SI VIS PACEM directly reflects Diggs' mindset during his challenging recovery period. The brand symbolizes the preparation and battle required to achieve peace and success. Now fully cleared and thriving, Diggs is balancing elite NFL performance with entrepreneurial ambition.
His story this season is one of dual preparation: meticulously rehabilitating his body for football warfare while channeling his creativity into designing a lifestyle brand. From crafting designer furniture to making clutch first-down catches, Stefon Diggs' message in 2025 is unequivocal. He is not merely preparing for peace; he is preparing for greatness in all his endeavors.
