Aditya Birla-Led Consortium Seals Historic RCB Acquisition for Rs 166.6 Billion
In a landmark transaction that reshapes the landscape of Indian cricket, Royal Challengers Bengaluru (RCB) has been sold for a staggering INR 166.6 billion (approximately Rs 16,660 crore) to a high-profile consortium. The acquiring group is spearheaded by the Aditya Birla Group, in partnership with The Times of India Group, Bolt Ventures, and Blackstone's perpetual private equity strategy, BXPE. This all-cash deal grants the consortium full ownership of RCB, encompassing both its Indian Premier League (IPL) and Women's Premier League (WPL) franchises.
Strategic Sale by United Spirits Limited
The sale was announced by United Spirits Limited (USL), which held a 100% equity stake in its subsidiary, Royal Challengers Sports Private Limited (RCSPL). According to a formal release, USL's Board of Directors approved definitive agreements for the transfer of RCSPL to the consortium. This move concludes a strategic review initiated by USL in November 2025, aimed at refocusing on its core beverage alcohol business.
Praveen Someshwar, MD & CEO of USL, commented on the transaction, stating, "This marks an important milestone for USL as we sharpen focus on our core business to unlock sustained growth and deliver long-term value. RCB has evolved into the most prominent and commercially successful franchise in the IPL and WPL, guided by its 'Play Bold' philosophy and a passionate fan base. We are excited for its future under new stewardship."
Consortium's Vision and Regulatory Approvals
The acquiring consortium expressed pride in becoming custodians of RCB, highlighting the franchise's championship-winning culture and deep connection to Bengaluru. In a statement, they said, "We are grateful to USL and Diageo for building this franchise. RCB's passionate fanbase and global brand recognition present an extraordinary opportunity. We are committed to elevating RCB to new heights on and off the pitch."
The transaction is pending customary closing conditions and regulatory approvals, including from the Board of Control for Cricket in India (BCCI) and the Competition Commission of India. Citigroup India and AZB Partners served as advisors and counsel to USL throughout the process.
Profiles of the Consortium Members
The consortium brings together diverse expertise across sports, media, technology, and brand-building:
- Aditya Birla Group: A leading Indian conglomerate with over 165 years of legacy and operations in more than 40 countries.
- The Times of India Group: A major media conglomerate operating a comprehensive cricket ecosystem, including Cricbuzz, Willow TV, Major League Cricket, and the London Spirit.
- Bolt Ventures: The private investment platform of David Blitzer, a prominent global sports investor with stakes in leagues like the EPL, NBA, NHL, NFL, MLB, and MLS across five continents.
- Blackstone: The world's largest alternative asset manager, overseeing $1.3 trillion in assets under management through various global investment strategies.
This acquisition not only underscores the growing value of cricket franchises in India but also sets a new benchmark for sports investments in the region. With RCB's established brand and fan loyalty, the consortium aims to leverage its collective strengths to drive future growth and success in both the IPL and WPL arenas.
