The Women's Premier League 2026 season has kicked off with a stunning fashion statement. UP Warriorz recently launched their new team jersey, and it's far more than just sportswear. This jersey represents a powerful symbol of expression, pride, and deep cultural heritage.
A Fusion of Craft and Cricket
Ekaya Banaras, India's premier luxury handloom brand renowned for its Banarasi artistry, specially designed the sporting kit. These jerseys embody the team's core belief in Shakti—divine feminine energy. They also honor heritage and the conviction that women can actively shape and lead their communities.
Unveiling a 'Blooming Rebellion'
The collaboration made its debut on Instagram. Ekaya Banaras introduced the new jerseys online, calling the reveal a 'blooming rebellion'. This moment transcends cricket. It marks a significant convergence where fashion, traditional craft, and modern sports unite seamlessly.
The design cleverly reinterprets classic cultural motifs through a contemporary, performance-oriented lens. The floral elegance intrinsic to Banarasi culture now symbolizes the enduring strength and continuity of femininity.
Luxurious Silk Tells a Modern Story
Crafted from luxurious silk, the jersey boasts a bold, forward-looking aesthetic. It pays homage to the identity of Uttar Pradesh while highlighting how today's women proudly represent their state. The garment stands as a vivid visual declaration of women breaking barriers and forging new traditions.
UP Warriorz continue to encapsulate the region's pride. They are poised to push boundaries and make history in the upcoming league.
Bridging Legacy and Modernity
This partnership bridges two distinct journeys. Ekaya carries the ancient legacy of Banarasi craftsmanship. Uttar Pradesh is the very soil where these arts flourished. Now, modern Indian women, who deeply value the craft's origin, journey, and future, bring this legacy to the cricket field.
Founder's Vision: Women Shaping Narratives
Palak Shah, Founder and CEO of Ekaya Banaras, shared her perspective. She stated that Ekaya has always believed in women shaping narratives. In a craft ecosystem historically dominated by men in weaving, ownership, and trade, Ekaya chose to build a house represented, led, and worn by women.
Shah drew a parallel to cricket, long perceived as a gentleman's sport. When the opportunity arose to create attire for a women's cricket team carving its own space, the decision felt instinctive. She believes this collaboration springs from a shared vision: changing perspectives, uplifting women, and redefining what legacy craft can signify in today's world.
All eyes are now on how fans will cheer for this distinctive jersey. One thing is certain: the women wearing it are ready to deliver an outstanding performance.
