A recent consumer survey has delivered a powerful verdict on India's sporting preferences, revealing that the Indian Premier League (IPL) has firmly eclipsed traditional international cricket formats in the hearts and schedules of fans. The report, shared with this website by the marketing agency Folk Frequency, indicates a seismic shift in how cricket is consumed in the country, with the IPL now acting as a primary economic driver in sports.
IPL: From Tournament to National Season
The data paints a clear picture of the IPL's monumental influence. The survey found that more than 90% of fans engage in advance planning for the IPL season, treating it not as a random series of matches but as a major scheduled event. This level of dedicated fan commitment underscores the league's transformation into a nationwide celebration since its inception in 2008. It has grown to become the world's richest franchise league, a coveted destination for global cricketing talent during its two-month extravaganza.
The Numbers Behind the Dominance
The breakdown of cricket consumption in India highlights the IPL's commanding lead. According to the Folk Frequency report, the IPL alone accounts for 31.8% of all cricket viewership and engagement in the country. When combined with other T20 cricket consumption, which stands at 30.6%, the shorter format commands over 60% of the market. This leaves the 50-over One-Day Internationals (ODIs) with a 23% share, while Test cricket, the game's traditional pinnacle, trails at just 14.6%.
Economic Impact and Cultural Shift
The findings confirm that the IPL's significance extends far beyond the boundary rope. The report positions the league as the primary driver of India's sports economy. The high level of fan engagement and planning translates into substantial commercial activity, from broadcasting rights and sponsorships to tourism and merchandise. This economic heft, coupled with its cultural penetration, solidifies the IPL's status as more than just a cricket tournament; it is a seasonal phenomenon that commands national attention and reshapes consumer behavior.
The report, dated December 23, 2025, and authored by Koushik Paul, concludes that the IPL and T20 cricket have decisively taken precedence over ODIs and Tests. This shift is not merely about preference but reflects a fundamental change in how the sport is scheduled, marketed, and experienced by millions of fans across India, confirming the IPL's role as a global sporting spectacle.
