Gauff: Australian Open Prize Hike Shows Progress, But Players Want Fairer Revenue Share
Gauff: Australian Open Prize Hike Shows Progress, But Not Enough

MELBOURNE: Coco Gauff has called the Australian Open's increased prize money a sign of "progress." However, the tennis star emphasized that the current figures still do not meet what players consider a fair share of tournament revenues. Pressure continues to mount on Grand Slam organizers to distribute a larger portion of their income.

Record Prize Pool Announced

The season-opening major tournament announced a significant boost in total prize money. The amount rose by sixteen percent to reach A$111.5 million. This increase sets a new record for the event. The men's and women's singles champions will each receive A$4.15 million. That represents a nineteen percent jump from last year's champion prize.

Gauff's Perspective on Revenue Sharing

When questioned about the prize hike, two-time Grand Slam winner Coco Gauff shared her thoughts. She stated, "The percentage is still, in revenue comparison, not where we would like it." Gauff believes further conversations must happen. These discussions should involve not just the Australian Open but all the Grand Slam tournaments.

Last year, top players from both the men's and women's tours united. They presented a collective demand for a larger slice of Grand Slam revenues. Their requests also included contributions toward welfare packages like pensions. Players want a meaningful say in decisions that directly impact their careers.

Mixed Reactions from Other Top Players

Gauff acknowledged the collective feeling among players. She said, "There has been progress, but I still think it's not where we would like to see it." The players argue that transforming tennis revenue distribution will benefit the entire sport. It would not just help high-ranking athletes.

According to Gauff, these discussions might intensify in 2026. She expressed hope that the conversation would not drag on for years. Gauff imagined continued talks with increased pressure, especially from players in the top ten rankings.

Men's world number three Alexander Zverev offered a less optimistic view. The German player said he did not feel any meaningful progress had occurred. Zverev remarked, "I feel like it's just a lot of talk, a lot of time invested into it, and not really any changes."

Women's world number one Aryna Sabalenka struck a more diplomatic tone. She commented, "I think we always can do better." Sabalenka noted that all the slams are trying to work with players to find a solution. She expressed hope that everyone would eventually reach a happy place.

The Bigger Picture in Tennis

The Australian Open prize money announcement highlights an ongoing debate in professional tennis. Players are increasingly vocal about revenue sharing models. Grand Slam tournaments generate substantial income from broadcasting rights, sponsorships, and ticket sales. Athletes argue their contribution merits a larger financial return.

This issue extends beyond just prize money figures. It touches on athlete welfare, career sustainability, and the overall health of the sport. As the 2026 discussions loom, the tennis world watches to see if a new equilibrium can be found.