Chinese App 'Are You Dead?' Goes Viral, Tackles Youth Loneliness Crisis
Loneliness strikes people in many situations. You might feel it when living alone in a foreign country. You could experience it when a close friend moves away. Usually, you would call that friend or arrange a meeting. But in China, a new app asks a more direct and practical question: 'Are you dead?'
This name sounds dreadful, but the app truly carries it. It has gone viral across China in recent weeks. The app targets one of the most widespread problems in the world's second most populous country. It addresses loneliness and youth disaffection directly.
How the App Works to Combat Isolation
The app aims at people who live alone. It requires users to check in every day by clicking a large button. If someone misses two continuous days, the app automatically notifies their emergency contact. It informs them that the user might be in trouble.
Moonscape Technologies developed this application. The company describes it as a 'safety company companion.' It serves solo office workers, students living away from home, and anyone choosing a solitary lifestyle.
According to the state-run tabloid Global Times, the app topped Apple's paid App Store ranking on Saturday. Its popularity grew so much that the company rebranded it. They also introduced a subscription fee for continued use.
Rising Loneliness in China's Massive Population
China is home to 1.4 billion people. Many individuals live alone and feel isolated and depressed. The outlet reports that by 2030, there could be as many as 200 million single-person households in the country.
Various factors contribute to this future trend. China's population is ageing rapidly. This means a growing number of seniors live alone. Thousands of young people have migrated from their hometowns to cities. They leave behind emptying villages.
There has been a noticeable decline in marriages and dating. This adds to the trauma of depression, anxiety, and disillusionment among the youth. Now, you begin to understand why such an app is necessary in modern Chinese society.
User Reactions and App Popularity
Considering the app's popularity and download numbers, the Chinese public seems to love it. They appreciate the purpose it serves. One user on Chinese social media shared their thoughts.
'People who live alone at any stage of their life need something like this,' they said. 'Introverts, those with depression, the unemployed, and others in vulnerable situations also benefit.'
Another user wrote on the blogging platform Weibo. 'This 8-yuan app is somehow the last bit of dignity for so many young people living alone. The scariest thing isn't loneliness – it's disappearing.'
However, some people have called for a more positive name for the app. The BBC reported that Moonscape Technologies considered this request. On Tuesday, the company announced it would adopt the name 'Demumu' on its global app. They also increased the price from 8 yuan to 1 yuan.
The app's viral success highlights a deeper social issue. Loneliness affects millions across China. This simple tool provides a safety net for those living solitary lives. It connects them to emergency contacts when they might need help the most.
