The Food Safety and Standards Authority of India (FSSAI), known for regulating consumer and proprietor rights, has issued notices to 15 popular food brands for misleading customers. This follows recent buzz about notices to brands like Nestle, KFC, and Open Secret. According to an Instagram post by FSSAI's official handle, the regulatory body has issued notices to several food business operators (FBOs) for violating provisions of the FSS Act, 2006 regarding misleading brand names, trade names, and product claims. FBOs are directed to strictly comply with established labeling and display regulations to prevent consumer deception.
Details of Notices Issued
Healthy Master and Vision to Serve Healthy
According to FSSAI, the brand name may mislead consumers regarding the nature of the product.
Neuherbs True Vitamin
The trade name is misleading and does not conform to applicable regulations, as the term 'True Vitamin' is neither defined nor recognized under the said regulations and may mislead consumers.
Plan B Plant Based Vegan
The trade name is likely to mislead consumers, as it creates the impression that the products are vegan; however, the products have not obtained prior approval of vegan food and vegan food endorsement in the FSSAI license.
The Health Factory Zero Maida Whole Wheat Bread
The trade name is likely to mislead consumers and appears to contravene applicable FSSAI regulations, as the product contains Chakki Fresh Atta and Wheat Gluten.
The Health Factory Zero Maida Pizza Base
The trade name is likely to mislead consumers, while the claims 'Zero Maida' and 'Zero Maida Pizza Base' appear misleading and in violation of applicable FSSAI regulations.
Troovy The Healthy Mix Veggie Chips
The trade name made misleading 'Healthy' claims despite containing other ingredients.
Healthy Choice Healthy Food for Healthy Life Poha
The trade name is likely to mislead consumers and appears to contravene applicable FSSAI regulations.
Emami Healthy & Tasty
The trade name is likely to mislead consumers and appears to contravene applicable FSSAI regulations.
Health Aid
The trade name is likely to mislead consumers and appears to contravene applicable FSSAI regulations.
Organic Wisdom
The trade name is likely to mislead consumers regarding the organic status of the products, as the products do not have NPOP/PGS certification, FSSAI Jaivik Bharat logo, and necessary organic endorsement.
Shine Organic
The trade name is likely to mislead consumers regarding the organic status of the products, as the products do not have NPOP/PGS certification, FSSAI Jaivik Bharat logo, and necessary organic endorsement.
Two Brothers Organic Farms
The trade name is likely to mislead consumers regarding the organic status of the products, as the products do not have NPOP/PGS certification, FSSAI Jaivik Bharat logo, and necessary organic endorsement.
World of Organic
The trade name may create a misleading impression that the products are certified organic, despite lacking required organic certification and endorsement.
Storia Juice Pomegranate
The claim misleads consumers by creating the impression that it is solely pomegranate juice despite containing only 4% pomegranate juice concentrate.
Lota Water Feel The Difference
The claim regarding the addition of minerals in packaged drinking water is misleading. Existing regulations stipulate that 'No product shall claim the term added nutrients, if such nutrients have been added merely to compensate the nutrients lost or removed during processing of the food.'
