In a groundbreaking fusion of technology and high fashion, Apple has joined forces with renowned Japanese design house ISSEY MIYAKE to introduce the iPhone Pocket, a revolutionary 3D-knitted textile accessory that redefines how users carry their iPhones and everyday essentials.
What is the iPhone Pocket?
The iPhone Pocket represents a unique collaboration between Apple Design Studio and ISSEY MIYAKE's research and development teams. This innovative accessory is crafted entirely in Japan using advanced 3D-knitting technology that draws inspiration from ISSEY MIYAKE's iconic pleating techniques. The result is a flexible, expandable piece of cloth that functions as a wearable pocket for your iPhone and other small items like AirPods.
The ribbed, open-knit fabric is engineered to expand when stretched, allowing users to glimpse their iPhone display without fully removing the device. When relaxed, the textile completely encloses your belongings, providing security while maintaining a sleek, fashionable appearance.
Design Options and Pricing Details
Apple is offering the iPhone Pocket in two distinct strap lengths with multiple color options to suit different personal styles. The short strap design comes in eight different colors priced at $149.95 in the US (approximately ₹12,900 in India), while the long strap version is available in three colors at $229.95 (approximately ₹20,300 in India).
The product is positioned as a special-edition accessory that complements both iPhone design aesthetics and individual fashion preferences. Apple emphasizes that the color palette was specifically chosen to coordinate with various iPhone finishes, including the latest iPhone 17, iPhone 17 Pro, and iPhone Air models.
Availability and Launch Information
The iPhone Pocket will become available starting Friday, November 14, 2025 through select Apple Store locations and on apple.com. The initial launch will cover several key markets including France, China, Italy, Japan, Singapore, South Korea, the UK, and the US.
Apple has confirmed that their retail specialists will assist customers with styling choices in stores, helping them select the perfect strap length and color combinations to match their iPhone and personal style. The company highlights multiple wearing options - the accessory can be carried handheld, attached to bags, or worn directly on the body for hands-free convenience.
While Apple has not officially announced Indian pricing or availability at the time of writing, industry reports suggest the approximate converted prices mentioned above. Indian consumers should monitor Apple's official website for updates regarding local availability.
Fashion Meets Functionality
This collaboration marks a significant moment in the convergence of technology and fashion. The iPhone Pocket is designed to serve as both a practical carrying solution and a fashion statement, reflecting Apple's growing emphasis on personal style and aesthetic expression within its product ecosystem.
The accessory maintains the sophisticated craftsmanship ISSEY MIYAKE is known for, while incorporating Apple's design philosophy of simplicity and user-centric innovation. The development process involved close cooperation between both companies' design teams, focusing on creating a product that balances traditional textile craftsmanship with modern technological requirements.
As wearable technology continues to evolve, the iPhone Pocket represents Apple's vision for accessories that seamlessly integrate into users' lifestyles while enhancing the functionality of their devices. This launch signals Apple's commitment to expanding beyond traditional tech accessories into the realm of fashion-forward, customizable carrying solutions.
