Asus Unveils AI-Powered Laptop Pre-orders in India with Attractive Early Bird Offers
Asus has officially opened pre-orders for its latest generation of AI-powered laptops in the Indian market, headlined by the premium Zenbook S16. The company is rolling out an enticing early bird promotion, allowing customers to secure benefits valued at Rs 5,599 for a nominal fee of just Rs 1. This limited-time offer is valid until February 11, 2024, and includes two years of extended warranty coverage along with three years of accidental damage protection.
Pricing and Availability Details for the New Laptop Lineup
The flagship Zenbook S16 is positioned at a starting price of Rs 1,69,990, while the more compact Zenbook 14 comes in at Rs 1,15,990. Expanding its portfolio, Asus is also introducing four new Vivobook models, with the entry-level variant starting at an accessible Rs 62,990. All these devices are scheduled to be available for purchase starting February 12, 2024, across multiple channels including Asus retail stores, major e-commerce platforms like Amazon and Flipkart, as well as authorized partners nationwide.
Premium Zenbook Series: Ultra-Thin Design and OLED Displays
Both Zenbook models are engineered with AMD's cutting-edge Ryzen AI 400 Series processors, which incorporate dedicated Neural Processing Units (NPUs) capable of delivering an impressive 50 TOPS of AI performance. The Zenbook S16, powered by the Ryzen AI 9 465 chip, is housed in an exceptionally slim chassis measuring just 1.1cm in thickness and weighing a mere 1.5kg. It boasts a stunning 16-inch 3K OLED display with a smooth 120Hz refresh rate, complemented by a six-speaker Dolby Atmos audio system. Asus claims this model can deliver up to 23 hours of battery life on a single charge.
The Zenbook 14, equipped with the Ryzen AI 5 430 processor, is even lighter at 1.28kg and features a 14-inch FHD+ OLED touchscreen. This model promises an extended battery backup of over 25 hours and will be exclusively available through Amazon and the Asus Eshop platform.
Vivobook Series: Bringing AI Capabilities to the Budget Segment
The Vivobook lineup comprises four distinct models designed to cater to different budget ranges. The higher-end Vivobook S16, priced at Rs 1,04,990, and the Vivobook 16 M1607GA, available for Rs 87,990, both feature AI processors with 50 TOPS NPUs. For more cost-conscious buyers, the Vivobook 15 starts at Rs 62,990, and the Vivobook 16 M1605NAQ is priced at Rs 65,990. These affordable variants utilize standard AMD Ryzen 7 processors without dedicated NPUs, though the latter model is expected to arrive in early March 2024.
How to Redeem the Pre-order Benefits
Customers who pre-order the Zenbook models will need to follow a simple process to claim their benefits. After purchase, they must register on Asus's official website, receive a unique coupon code, and redeem it within 20 days of product delivery. This ensures they can avail the extended warranty and accidental damage protection as part of the promotional offer.
Arnold Su, Asus India's Vice President for Consumer and Gaming PC, highlighted the company's strategic focus on democratizing AI technology. He emphasized that Asus aims to make advanced AI capabilities accessible across various price points, catering to a diverse audience ranging from students to working professionals.
This launch underscores Asus's commitment to integrating artificial intelligence into everyday computing, offering Indian consumers a wide spectrum of choices from premium to budget-friendly options, all backed by attractive pre-order incentives.
