In a major move to engage the next generation of motorsport fans, the all-electric racing series Formula E has teamed up with gaming and entertainment studio Feenix to launch a new immersive experience on the Roblox platform. Titled 'Formula E: Electric Lap', this initiative is squarely aimed at connecting with Gen Z and Gen Alpha audiences by bringing the thrill of sustainable racing into the virtual worlds they frequent.
Inside the 'Electric Lap' Experience on Roblox
Developed by Feenix, a studio known for crafting deep Roblox experiences, Electric Lap offers players a dynamic space to customise, race, and express themselves. The game drops players into a city-inspired universe where speed, sustainability, and self-expression collide. It faithfully mirrors real Formula E racing with core strategic elements that define the sport.
Players will need to master Attack Mode, manage and regenerate their car's energy, plan pit stops, and make split-second tactical decisions during intense multiplayer street races. The game features a mix of real-world Formula E circuits, iconic global cityscapes, and completely original fantasy tracks. As they progress, fans can unlock custom liveries, unique avatar items, and UGC (User-Generated Content) gear that can be used across the wider Roblox platform.
Live Events and a Roadmap Synced with the Real Season
The virtual racing action will be closely tied to the real-world championship. Throughout 2026, the game will receive regular updates including new tracks, seasonal content, and special live events that are synchronized with actual Formula E race weekends. This creates a living, breathing extension of the sport that evolves alongside it.
Feenix has committed to supporting ongoing community engagement through creator collaborations and consistent content drops, ensuring the experience remains fresh and engaging for its young player base.
Leadership Eyes a New Digital Frontier for Motorsport
Introducing the new platform, Formula E CEO Jeff Dodds stated that the series has always pushed boundaries and that launching on Roblox takes that mission further. "We're opening the door to millions of young players to discover the thrill of electric racing through gameplay that's fun and truly creative," Dodds said, expressing genuine excitement for the collaboration's evolution.
Feenix Studio General Manager Michelle Perez Barrous highlighted the natural fit, calling Formula E one of the world's most innovative sports brands. "Gen Z and Gen Alpha build fandom through play—through worlds they shape, communities they join, and experiences they revisit," Barrous explained. The goal was to translate Formula E's strategic and sustainable DNA into tangible gameplay mechanics like energy management and tactical decisions within the safe, moderated, and immersive environment of Roblox.
Echoing the sentiment on innovation, Formula E Brand Licensing & Retail Director Sanjay Shivaram noted that the Roblox launch creates a vital new interactive entry point for young fans. "Together, we've built an experience that brings the heart of our sport to millions of players in the spaces where they already play and create," Shivaram said.
This strategic partnership marks a significant step for Formula E in digital fan engagement, leveraging the massive reach of Roblox to cultivate a new, digitally-native community around the values of electric racing, competition, and sustainability.
