Ferrari has unveiled the Luce, its first all-electric production car, at Rome's Vela di Calatrava. This is the most prominent project to date from LoveFrom, the design collective founded by Jony Ive—the visionary behind the iPhone—after leaving Apple in 2019, alongside his longtime collaborator Marc Newson. Ferrari Chairman John Elkann revealed that he approached Ive and Newson after being impressed by their work on the Apple Watch, which he described as "probably the most successful example" of an analog product transitioning to digital without losing its essence. He wanted that same magic applied to a Ferrari.
Pricing and Availability
The Luce carries a starting price of €550,000 in Italy (approximately $640,000). US pricing is yet to be announced. First deliveries are scheduled for autumn, with American customers receiving their cars in spring 2027.
A Ferrari That Breaks the Mold
The exterior design is sure to spark debate. The Luce is a five-seater—a first for Ferrari—with four doors, the rear pair hinged backwards. The upper half is predominantly glass, supplied by Corning. Retractable handles cleverly conceal the second set of doors. The iconic four round taillights, a Ferrari hallmark since the 1960s, remain hidden behind a black panel until the car is powered on.
"It doesn't look like what you would imagine a sports car to be," Elkann stated at the launch. Chief design officer Flavio Manzoni acknowledged that the design is polarizing but believes it will grow on people.
Interior: Analog Meets Digital
Inside, the influence of LoveFrom is unmistakable. The cabin features two Samsung OLED screens, a center touchscreen that swivels toward the driver, and instrument gauges that appear analog but are digital—a classic Ive touch.
What is particularly noteworthy is what Ive chose to retain. Rather than burying all controls in a touchscreen, he kept physical switches. The gear selector is a solid piece of glass. Window switches, drive mode toggles, and a row of dials that would feel familiar in any older Ferrari remain. Elkann framed this as a deliberate correction: "As a car becomes electric, it doesn't mean it needs to be a consumer electronics object," he told reporters, calling that one of the auto industry's biggest missteps over the past decade.
Performance and Powertrain
The Luce is powered by four electric motors—one per wheel—delivering a combined 1,035 horsepower. Ferrari claims a 0 to 60 mph time of under 2.5 seconds and a top speed of 193 mph. The 122-kWh battery operates on an 800-volt architecture and supports charging at up to 350 kW. WLTP range is estimated at around 330 miles, which likely translates to about 280 miles on the EPA cycle.
Sound Design
Even the soundtrack received LoveFrom's attention. Instead of piping in a fake engine noise, Ferrari fitted an acoustic pickup to the rear axle. This device samples actual vibrations from the motors and amplifies them into the cabin. The company compares it to an electric guitar amplifier—analog signal in, performance out.
