A new and innovative travel booking platform is on the horizon, promising to simplify how people book flights between the United Kingdom and India. BharatFare, a pioneering service led by Delhi-based entrepreneur Aman Thakran, is moving closer to its full public launch. The platform's unique selling point is its WhatsApp-first approach, aiming to make flight reservations as easy as sending a message.
The Vision Behind BharatFare's WhatsApp Platform
The core idea of BharatFare is to leverage the ubiquitous messaging app, WhatsApp, as the primary interface for travel bookings. For the vast diaspora and frequent travellers on the busy UK-India corridor, this method offers unparalleled convenience. Instead of navigating multiple websites or apps, users can interact with a WhatsApp travel assistant to search for flights, compare prices, and complete bookings directly within the familiar chat environment. This approach is particularly significant for a market where WhatsApp is deeply integrated into daily communication.
Key Details and Development Timeline
The development is spearheaded by founder Aman Thakran, an entrepreneur based in Delhi. The news about the platform's progress was officially noted in a publication dated 01 December 2025. While the full feature set and exact launch date are awaited, the announcement indicates that the service is in its advanced stages of preparation. The model focuses on the specific needs of the UK-India travel market, one of the world's busiest international passenger corridors.
Implications for the Travel Industry
The entry of BharatFare represents a shift towards conversational commerce in the travel sector. A WhatsApp flight booking platform lowers the barrier to digital bookings, potentially reaching users who prefer simple, chat-based interactions over traditional e-commerce sites. For the travel industry, it opens a new direct channel to engage with customers. If successful, this WhatsApp-first travel booking innovation could set a trend for other regional routes and services, making travel planning more accessible and integrated into everyday digital habits.
As BharatFare moves towards its full launch, the travel and tech communities will be watching closely. Its success could redefine customer experience for millions of passengers flying between the UK and India, proving that sometimes, the simplest interfaces—like a chat window—are the most powerful.
