Delhi HC protects ITC's century-old Gold Flake trademark
Delhi High Court rules in favor of ITC, protecting its iconic Gold Flake cigarette trademark from infringement by similar-looking brands. Learn about the landmark judgment.
Category : Search result: brand strategy India
Mastering Brand Visibility in the Age of AI
Discover how brands are adapting their digital strategies to remain visible to AI algorithms and maintain customer connections in the evolving technological landscape.
Stephen Curry Exits Under Armour After 12 Years
Stephen Curry ends 12-year partnership with Under Armour. Missed Caitlin Clark signing and brand underinvestment led to split. Final Curry shoe launches February 2026.
Brands Spy on Rivals' Influencer Strategies
Indian consumer brands are using forensic analysis of competitors' influencer campaigns to boost ROI. Learn how this new trend is reshaping marketing strategies.
Walmart's People Strategy: Harvard Case Study Success
Discover how Walmart's $2.7 billion investment in employees transformed the retail giant from corporate villain to Harvard Business School success story. Learn the strategy behind their 420% stock growth.
Wai Wai Taps K-Culture Boom with Korean Kimchi Launch
CG Foods introduces Wai Wai Dynamite Korean Kimchi, capitalizing on India's growing K-culture fascination. Discover how this FMCG giant is expanding beyond noodles.
Cebu Pacific Named Strongest ASEAN Airline Brand
Cebu Pacific emerges as strongest ASEAN airline brand in Brand Finance report, achieving highest brand strength index score. Discover how they outperformed regional competitors.
India's Top Brands Growth Slumps to 6% in 2025
India's top 75 brands face a sharp growth decline to 6% as consumer demand weakens. Experience economy brands like Taj and Zomato surge. Read the full Kantar BrandZ 2025 report analysis.
Rana Daggubati's Rs 7,000 Tequila Not in India Yet
Rana Daggubati and Anirudh Ravichander's Loca Loka tequila, priced at Rs 5,000-7,000, blends Sanskrit and Spanish. Discover why it's launching globally first.
Neymar acquires Pele brand for $18 million
Neymar and his father acquire Pele's brand rights for $18 million through NR Sports. Deal signed November 19, marking Pele's 1,000th goal anniversary. Read more about this historic football legacy move.
Wakefit IPO size increased to ₹1,400 crore
Bengaluru-based Wakefit Innovations increases IPO size to ₹1,400 crore with ₹200 crore pre-IPO round. The home furnishings brand joins India's booming IPO market with plans to expand store count significantly.
Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
Team Strategy Key at Bengaluru Tennis Event
Home hopes rise in Bengaluru as team strategies become crucial in tennis tournament. Discover how local players adapt to opponents' strengths and weaknesses for success.
IndiGo vs Mahindra: '6E' Trademark Battle in Court
IndiGo Airlines and Mahindra & Mahindra clash in Delhi High Court over '6E' trademark rights. Discover how this corporate battle could reshape brand protection in India's competitive market.
Prada's ₹38K Safety Pin Sparks Fashion Fury
Italian luxury giant Prada faces massive social media backlash after launching a $450 safety pin accessory. Netizens call it 'daylight robbery' following recent outrage over ₹1.2 lakh Kolhapuri sandals.
Prada's ₹1.3 Lakh Safety Pin Sparks Internet Frenzy
Prada's latest luxury accessory - a $1,575 silver safety pin - has set social media ablaze with debates about extravagant pricing and whether high-end brands are trolling their customers.
Virat Kohli at 37: ₹1,050 Crore Empire & Family Life
As Virat Kohli celebrates his 37th birthday, discover the incredible journey of India's cricket icon - from his massive net worth and brand empire to his beautiful family with Anushka Sharma and career achievements.
Victoria's Secret Faces Board Pressure from Brett Blundy's BBRC
Australian retail magnate Brett Blundy's BBRC intensifies pressure on Victoria's Secret, pushing for significant board changes to revitalize the struggling lingerie giant's global strategy and market performance.
Shafali Verma: Haryana Women Commission's New Ambassador
Haryana State Commission for Women names explosive cricketer Shafali Verma as their official ambassador to champion women's empowerment and sports participation across the state.
Soha Ali Khan on Lenskart IPO: No Get-Rich-Quick Scheme
Bollywood actress Soha Ali Khan breaks down Lenskart's massive IPO in simple terms, warning against get-rich-quick expectations while explaining long-term investment wisdom.
India's D2C Marketing Revolution: Beyond Sales
Discover how Indian D2C brands are shifting from aggressive sales tactics to building genuine customer relationships through storytelling and community engagement.
Smriti Mandhana's Crore-Patthi Cricket Career
Explore how Indian cricket vice-captain Smriti Mandhana built her financial empire through match fees, IPL riches, and lucrative brand endorsements worth crores.
Delhi Court Bans UP Restaurant from Using Karim's Name
A Delhi district court has issued a restraining order against an Uttar Pradesh restaurant, preventing it from using the iconic 'Karim's' name in a significant trademark protection case for the legendary Delhi eatery.
Shah Rukh Khan: The Liberation Story of Bollywood King
Explore how Shah Rukh Khan transformed from Delhi's middle-class boy to becoming the living embodiment of India's collective ambition and cinematic glory.
Ranveer Singh's Protein Brand Eyes ₹500 Cr Revenue
Bollywood superstar Ranveer Singh reveals how his family became taste-testers for his new protein brand, the unique basketball court pitch, and ambitious ₹500 crore revenue target. Discover the fascinating journey behind this wellness venture.
Shah Rukh Khan: Bollywood Star to Brand King
Discover the marketing genius behind Shah Rukh Khan's unparalleled success as a brand ambassador and how he translates his cinematic stardom into commercial gold.
Kiran Khanna Launches Kiikha Fashion Brand
Entrepreneur Kiran Khanna unveils Kiikha by Style Junkiie, a revolutionary fashion brand launched through Vheer's musical anthem 'Jugni'. Discover how fashion and music merge in this innovative launch strategy.
Groww IPO Funds: Tech, Brand & NBFC Expansion Plan
Exclusive insights from Groww CFO Ishan Bansal on how the fintech giant plans to deploy IPO proceeds across technology enhancement, brand amplification, and NBFC business expansion in competitive Indian market.
Greenlands Global Expands North India Presence with BIG 92.7 FM
Greenlands Global Pvt Ltd announces strategic expansion across North India through dynamic partnership with BIG 92.7 FM, revolutionizing brand presence and market reach.
boAt Files DRHP for Mega IPO, Eyes Premium Market
Indian consumer electronics leader boAt has officially filed draft papers with SEBI for its highly anticipated IPO. Discover the company's premium strategy and growth plans.
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