Category : Search result: Adidas sponsorship


Crawford sued for $1.5M over broken watch deal

Boxing legend Terence Crawford faces a major lawsuit from Mazza New York over a failed sponsorship deal involving a luxury Patek Philippe watch. The legal battle emerges just days after his retirement.

Top 5 Sneaker Releases to Watch in 2026

Get ready for 2026's hottest sneaker drops! From Nike's Structure Plus to the exclusive Kobe Bryant AF1, discover the dates, prices, and tech specs of the most hyped upcoming releases.

PepsiCo & Mercedes-AMG F1 Announce 2026 Partnership

PepsiCo announces a landmark global partnership with the Mercedes-AMG Petronas Formula One Team, starting in 2026. This major deal will see brands like Lay's and Gatorade featured on the iconic Silver Arrows.

OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

American Gambits Secure Fyers as Title Sponsor

Global Chess League's American Gambits announce groundbreaking title sponsorship with Fyers, marking a significant milestone in chess commercialization and international sports partnerships.

Trump's Green Card Crackdown: H-1B Visa Impact

Former President Donald Trump proposes sweeping immigration reforms that could make green card acquisition tougher for H-1B visa holders and limit LPRs' ability to sponsor parents. Learn how this could impact Indian professionals in the US.

Puma India CEO joins Benetton in leadership shakeup

In a surprising industry move, Puma India's top executive Abhishek Ganguly exits to take helm at Benetton India, marking significant leadership musical chairs in sportswear and fashion retail sectors.

Groom's 26-brand sponsored wedding tuxedo goes viral

A Hyderabad groom turned his wedding into a marketing sensation by getting 26 brands to sponsor his tuxedo. Discover how this viral marketing strategy worked and why companies were eager to participate.

Florida bans H-1B visa use in state universities

Florida Governor Ron DeSantis signs executive order prohibiting state universities from using federal funds for H-1B visa sponsorship, impacting thousands of Indian students and academics seeking opportunities in US higher education.

Jaiswal sponsors Harris Shield award, inspires next gen

Indian cricket sensation Yashasvi Jaiswal becomes official sponsor of Mumbai's historic Harris Shield tournament, creating new legacy for young cricketers following his remarkable rise from street vendor to international star.

Hong Kong seizes ₹88 crore in fake Nike, Adidas sneakers

In a major crackdown on luxury counterfeit goods, Hong Kong customs officials have confiscated over 27,000 fake sneakers from top brands including Nike, Adidas, and Louis Vuitton, with an estimated market value of ₹88 crore.

Saudi Ends Kafala System: Relief for Indian Workers

Saudi Arabia abolishes controversial Kafala sponsorship system, bringing major relief to Indian migrant workers facing exploitation. Learn how this landmark reform transforms labor rights in Gulf countries.

Saudi Ends Kafala System: Big Win for Indian Workers

Saudi Arabia abolishes controversial Kafala sponsorship system, granting unprecedented rights to migrant workers. Discover how this landmark reform benefits over 1.34 crore foreign workers, including millions of Indians.

BCCI Opens Bidding for WPL Partner Rights

The Board of Control for Cricket in India invites corporate bids for Women's Premier League partnership rights, marking a major milestone for women's cricket commercialization in India.

Nike's Converse Sales Plunge as Adidas Sambas Dominate

The iconic Chuck Taylor All-Stars face declining sales as consumer preferences shift toward comfort-focused footwear from Adidas, Skechers, and Reebok. Discover the changing dynamics of India's sneaker market.

Saudi Arabia Ends Kafala System After 50 Years

In a landmark move, Saudi Arabia abolishes the controversial Kafala sponsorship system after 50 years, granting unprecedented rights and mobility to millions of migrant workers across the kingdom.

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