Category : Search result: BMRCL advertising tenders


Why Brands Are Tapping Ba***ds of Bollywood Memes

Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.

Govt's 26% Ad Rate Hike: Enough to Save Print Media?

As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.

Ludhiana's Failed Waste Management Tenders

Ludhiana civic body struggles to hire contractors for door-to-door garbage collection despite 4 attempts. City faces mounting waste management challenges affecting 425,000 properties.

AI Ad Explosion in India Fuels Brand Dilution Fears

Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.

Govt Plans Ban on Online Ads for High-Risk Drugs

Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.

Tripura Tender Clash: 1 Injured in Kailashahar

Violent clash erupts in Tripura's Kailashahar over government tenders, leaving one man injured with gunshots fired. Police register FIR against eight accused. Read full details.

AI Content on OTT: Monetization Challenges in India

AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.

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