Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
Metro services on Bengaluru's Purple Line were temporarily halted Friday morning due to an incident at Kengeri station. Trains were truncated to Mysore Road. Full services restored by 9:40 AM. Plan your commute.
Supreme Court directs Arunachal govt to detail all district contracts from 2015-2025 after affidavit reveals 146 contracts worth Rs 384 crore to CM Khandu's family firms. Read the full investigation.
BEML unveils the first prototype train for Bengaluru's Namma Metro Pink Line (Reach 6) today. The 21.3 km line will connect Kalena Agrahara to Nagawara, enhancing city connectivity. Read details.
Bengaluru Metro's Yellow Line to reduce wait times to 12 minutes with a new train. BMRCL also orders 6 driverless trainsets for future expansion. Read more.
India's entertainment and media industry is projected to surge from $32.2B in 2024 to $47.2B by 2029, fueled by digital adoption and a young population. Discover the key drivers and segment-wise growth.
BMRCL turns to BEML for six new trains to ease congestion on Bengaluru's Yellow Metro Line. Delivery expected by 2026 to boost Namma Metro's capacity and commuter comfort.
Revenue Minister Krishna Byre Gowda criticizes BMRCL for prolonged delays on the Bengaluru airport metro line, questioning slow pillar construction and demanding road clearance.
Omnicom announces over 4,000 layoffs and major agency mergers following its $13 billion acquisition of rival IPG. CEO says savings will exceed $750 million. Read the full story.
Ludhiana civic body struggles to hire contractors for door-to-door garbage collection despite 4 attempts. City faces mounting waste management challenges affecting 425,000 properties.
BMRCL begins installing platform screen doors on Pink Line's 21.26-km corridor as civil work nears completion. Track-laying and systems work accelerate metro development.
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
DMRC invites tenders for Integrated Data Management System for Bangalore Metro. Project to enhance operational efficiency and passenger experience. Read latest updates.
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
YouTube star Jordan Barclay considers moving overseas as Australia's world-first social media ban for under-16s threatens advertising revenue and creator economy. Read more.
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
Indian government considers global tenders for patented weight-loss, cancer, and diabetes drugs to ensure patient access. Learn how this move benefits healthcare.
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
IAS officer Subrahmanya Gudge appointed as BMRCL's new director for project and planning. Bengaluru metro expansion gets fresh leadership.
A massive fire broke out at a wood warehouse in Godhra, Gujarat. 20 fire tenders rushed to the scene. No casualties reported. Watch video of the rescue operation.
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
Violent clash erupts in Tripura's Kailashahar over government tenders, leaving one man injured with gunshots fired. Police register FIR against eight accused. Read full details.
Karnataka Minister defends Tumakuru metro project as Qatari company offers complete funding. 27 stations planned with estimated cost of ₹20,896 crore. Details inside.
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
Yellow Line services of Namma Metro faced major disruption as angry passengers blocked a train protesting delayed start. BMRCL files police complaint under Metro Act, 2002. Read full details.