Category : Search result: Ignite lifestyle brand


Ralph Lauren Buys South African Polo Brand

After a 50-year separation, Ralph Lauren finally acquires the South African Polo trademarks. Discover the fascinating history and what this means for consumers.

Neymar Sr Buys Pelé Brand in $18M Legacy Deal

Neymar Santos Sr's NR Sports acquires Pelé's brand rights for approximately $18 million, marking a significant move to preserve and globalize the football legend's legacy. Discover the details.

AI Ad Explosion in India Fuels Brand Dilution Fears

Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.

Mastering Brand Visibility in the Age of AI

Discover how brands are adapting their digital strategies to remain visible to AI algorithms and maintain customer connections in the evolving technological landscape.

IIT Delhi's 6-Month Brand Management Program

IIT Delhi CEP introduces a 6-month Executive Certificate in Brand Management through live online sessions. Enhance marketing skills with industry experts. Apply by Nov 29, 2025.

Gen Z Fake Wedding Trend: Brands Cash In

Gen Z is embracing fake weddings as social events, and brands like Zepto are leveraging this trend for marketing. Discover how staged weddings are becoming the new marketing frontier in urban India.

Brands Spy on Rivals' Influencer Strategies

Indian consumer brands are using forensic analysis of competitors' influencer campaigns to boost ROI. Learn how this new trend is reshaping marketing strategies.

Cebu Pacific Named Strongest ASEAN Airline Brand

Cebu Pacific emerges as strongest ASEAN airline brand in Brand Finance report, achieving highest brand strength index score. Discover how they outperformed regional competitors.

India's Top Brands Growth Slumps to 6% in 2025

India's top 75 brands face a sharp growth decline to 6% as consumer demand weakens. Experience economy brands like Taj and Zomato surge. Read the full Kantar BrandZ 2025 report analysis.

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