Category : Search result: International Brand Equity


Study: Firm-Created Content Drives Brand Engagement, Not UGC

A new Goa Institute of Management study reveals high-quality firm-generated social media content builds brand equity and engagement, while user-generated content quality has no direct impact. Learn the key insights for digital strategy.

Goa Study: Brand Content Beats UGC for Engagement

A new study by Goa Institute of Management reveals high-quality firm-generated content builds brand equity and drives social media engagement, while user-generated content quality has no direct impact. Learn key insights for digital strategy.

Santa's Branding Lesson: Why Every Brand Needs a Grinch

Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.

Kedaara's K-12 Techno in talks to raise $150-200 million

Kedaara Capital-backed K-12 Techno Services, operator of Orchids schools, is in advanced talks to raise $150-200 million. The deal could value the firm at $800-900 million, signaling a major PE comeback in K-12 education. Read more.

Russell Brand: 2 New Charges, 6 Total Complainants

British comedian Russell Brand now faces two additional criminal charges of rape and sexual assault, bringing the total number of complainants to six. He will appear in court on January 20.

India's 2025 IPO Market Emerges as Key PE Exit Route

KPMG's Q3'25 report reveals India's surging IPO market is now a primary exit path for PE investors, driven by strong stock performance and domestic investor appetite. Discover the trends shaping India's investment landscape.

Bollywood Discovers Its Most Bankable Subject: Itself

Explore how documentaries like The Romantics and Dining with the Kapoors are satisfying India's star obsession, building brand equity for film dynasties, and becoming a strategic content play for OTT platforms. Read more.

Harmanpreet Kaur Joins PNB as Brand Ambassador

Indian cricket captain Harmanpreet Kaur partners with Punjab National Bank as its first female brand ambassador and launches the new PNB RuPay Metal Credit Card Luxura. Discover the exclusive benefits.

Harmanpreet Kaur is PNB's New Brand Ambassador

Indian women's cricket team captain Harmanpreet Kaur joins Punjab National Bank as brand ambassador. The partnership aims to boost financial inclusion and women's empowerment. Read more.

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