OTT Platforms' Real Engagement Metrics Challenge in India
Indian streaming platforms lack a uniform 'completion' metric, with definitions ranging from 20% to 70% viewing. This disparity impacts content strategy and investment decisions.
Category : Search result: Pankaj Tripathi OTT platforms
OTT Releases Jan 13-19: Taskaree, 120 Bahadur, Mastiii 4
Your guide to the week's top OTT releases from Jan 13-19, 2026! Featuring Taskaree, 120 Bahadur, Mastiii 4, and more. Plan your watchlist now!
Major OTT Releases on Jan 9: Films & Series on Netflix, Prime
A massive lineup of OTT releases hits platforms on 9 January 2026. Watch Ajay Devgn's De De Pyaar De 2, Balakrishna's Akhanda 2, and new originals like People We Meet on Vacation on Netflix, Prime Video, and more.
January 2026 OTT Releases: Netflix, Hotstar, SonyLIV Drops
Your guide to the biggest OTT releases this week, including thrillers, horror, medical drama, and romance on Netflix, JioHotstar, and SonyLIV. Plan your watchlist now!
January 2026 OTT Releases: De De Pyaar De 2, Bridgerton S4
Plan your January 2026 binge with our curated list! From De De Pyaar De 2 on Netflix to MasterChef India S9 on SonyLiv, discover release dates and details for top shows and movies.
Major OTT Releases Announced for January 2026
Get ready for a packed January 2026 on OTT! Major releases include Dhurandhar, Tere Ishk Mein, 120, Bahadur, and De De Pyaar De 2. Check out the full list and release dates.
Full List of Movies & OTT Releases for January 2026
Get the complete guide to all major Bollywood, Hollywood, and regional films hitting theatres and OTT platforms in January 2026. Plan your entertainment now!
OTT New Releases This Week: Jan 1-3, 2026 List
Your complete guide to all major OTT releases this week! Discover new Hindi, Tamil, Telugu, Malayalam & English movies and web series streaming from January 1-3, 2026. Plan your weekend binge now!
New Year OTT Releases 2026: Netflix, MX Player, ZEE5
Ring in 2026 with exciting new OTT releases on Netflix, MX Player, and ZEE5 from Dec 31. Discover fresh shows and movies to start your year with entertainment.
10 Outstanding Indian Web Series of 2025
Discover the 10 most outstanding Indian web series of 2025 that are redefining storytelling on OTT platforms. From gripping thrillers to heartwarming dramas, see what's trending!
Tamil, Telugu, Malayalam OTT Releases This Week
Explore new Tamil, Telugu, and Malayalam movies and web series releasing on OTT platforms like Netflix, Prime Video, and more this weekend. Plan your watchlist now!
Ali Fazal Confirms Mirzapur Movie is in Development
Ali Fazal hints at a Mirzapur film adaptation, promising a grand cinematic leap for the hit crime saga. Get the exclusive details on the potential plot and cast.
Mirzapur The Film Shoot Starts in Rajasthan
The highly anticipated 'Mirzapur The Film' has commenced shooting in Rajasthan. Ali Fazal shares an exciting behind-the-scenes video, teasing the action-packed sequel. Get all the details here!
Mirzapur Film Goes on Floors, Ali Fazal Returns as Guddu
The highly anticipated 'Mirzapur' film has officially started production. Ali Fazal is back as Guddu Bhaiya. Get all the exciting details about the cast, release plans, and what fans can expect.
OTT Platforms Redefine Stardom, Launch Film Careers
OTT platforms have revolutionized Indian stardom, launching actors like Pankaj Tripathi into films. Discover the stars who crossed over and those who chose to stay digital.
2025 OTT Scene Dominated by Women Actors
In 2025, OTT performances by Shefali Shah, Kajol, and others showcased authenticity and emotional depth. Explore the powerful roles that defined the year in streaming entertainment.
2025's Top OTT Reality Shows That Became Pop Culture Events
From high-stakes deception to intense talent battles, 2025's OTT reality shows evolved into gripping psychological dramas. Discover the formats that defined the year in streaming entertainment. Read more!
OTT Platforms Exempt from CBFC, Regulated Under IT Rules
Union Minister Dr L Murugan clarifies OTT content will not be certified by CBFC. Platforms must follow IT Rules 2021 Code of Ethics. Discover the new three-tier grievance system and industry growth figures.
Bollywood Discovers Its Most Bankable Subject: Itself
Explore how documentaries like The Romantics and Dining with the Kapoors are satisfying India's star obsession, building brand equity for film dynasties, and becoming a strategic content play for OTT platforms. Read more.
Kalki Koechlin: OTT boom has plateaued, too much content
Actress Kalki Koechlin discusses the saturation of streaming platforms, the loss of weekly anticipation, and hopes for a new creative cycle in the film industry. Read her candid take.
John Abraham's 6 Career-Defining Films on OTT
As John Abraham turns 53, we revisit his iconic roles in 'Dhoom', 'Force', 'The Diplomat' and more that made him Bollywood's ultimate action hero. Stream these films now on Netflix, Prime Video, and other platforms.
New Malayalam, Tamil, Telugu OTT Releases This Week
This week's OTT lineup brings fresh Malayalam, Tamil, and Telugu content. Stream new series starring Nivin Pauly, Mammootty, and more across JioCinema, ZEE5, Netflix.
Govt Enforces Strict IT Rules for Social Media, OTT Accountability
The Indian government enforces IT Rules 2021, holding social media & OTT platforms accountable for unlawful content. Learn about new user obligations, grievance redressal, and penalties.
New Malayalam OTT Releases This Week: Full List
Get ready for a fresh wave of Malayalam entertainment! This week's OTT releases feature 5 exciting new movies and series, including a much-awaited thriller and a family drama. Discover your next binge-watch now!
OTT Viewership Declines as Platforms Play Safe
Weekly viewership for streaming originals is falling sharply as OTT platforms rely on established franchises, leading to audience fatigue. Experts cite choice overload and a shift to regional content as key factors.
December OTT Releases: New Shows & Movies to Watch
December's OTT lineup is packed! Watch Ayushmann's Thamma, Madhuri's Mrs Deshpande, Kapil Sharma's new season & more. Your guide to Bollywood's digital premieres.
Nagpur Marathi Film Festival Sparks Industry Dialogue
The two-day Marathi Film Festival in Nagpur concluded successfully, featuring acclaimed films and seminars on challenges like OTT impact and theatre availability. Read more.
Neil Nitin Mukesh: 40 Years in Film, Gujarati Roots
Actor Neil Nitin Mukesh opens up about his family legacy, completing 40 years in cinema, his love for Gujarat, and views on evolving film trends. Read the exclusive interview.
Aamir Khan Advocates for Diverse Film Consumption
Bollywood superstar Aamir Khan emphasizes the importance of diverse film viewing and clarifies his stance on OTT platforms. Discover his insights on cinema's evolving landscape.
Netflix Buys Warner Bros for $82.7 Billion
Netflix acquires Warner Brothers Discovery for $82.7 billion, aiming for Oscars and blockbusters. The mega-deal sparks fears for cinemas and competition. Explained.
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