A Hyderabad groom turned his wedding into a marketing sensation by getting 26 brands to sponsor his tuxedo. Discover how this viral marketing strategy worked and why companies were eager to participate.
Florida Governor Ron DeSantis signs executive order prohibiting state universities from using federal funds for H-1B visa sponsorship, impacting thousands of Indian students and academics seeking opportunities in US higher education.
Tamil film producer Ravi Mohan makes shocking claims that the legal case against his movie 'Bro Code' is retaliatory action for refusing to endorse a beverage brand. Exclusive details inside.
Lenskart's highly anticipated IPO sees grey market premium skyrocketing ahead of issue opening. Get complete details on dates, price band, review, and what investors need to know.
Discover how GUESS celebrated its 45-year legacy with a groundbreaking global conference in Marrakech, uniting leaders and charting the future of fashion innovation and expansion.
Discover the winners of the prestigious 11th India Property Awards 2025 by International Brand Equity, honoring innovation and excellence across India's booming real estate sector.
An undisclosed smartphone manufacturer is preparing to enter India's competitive mobile market this November, teasing an ultra-slim design that promises to challenge established players.
Cricket legend Chris Gayle named LPL 2025 Brand Ambassador as tournament prepares for record-breaking season with expanded format and global appeal.
Indian cricket sensation Yashasvi Jaiswal becomes official sponsor of Mumbai's historic Harris Shield tournament, creating new legacy for young cricketers following his remarkable rise from street vendor to international star.
Discover how Pankaj Vermani transformed India's intimate wear landscape with Clovia, blending technology, comfort, and body positivity in a ₹500 crore success story.
Lenskart's much-anticipated IPO is here! Discover the price band, key dates, issue size, and what makes this eyewear giant's public offering a landmark event in India's startup ecosystem.
Discover how Indian brands like Noise and boAt are creating high-octane ad films that rival Hollywood action movies in production quality and storytelling.
Meghan Markle sparks beauty industry frenzy with mysterious Instagram video hinting at potential luxury brand launch. Discover what the Duchess of Sussex might be planning.
Exclusive insights from Narayana Health's marketing head on building healthcare brand credibility through genuine patient connections rather than traditional advertising.
IKEA makes strategic move into Pune with massive retail space, marking significant expansion in Indian market with omnichannel approach
Explore the remarkable journey of Piyush Pandey, the iconic adman who transformed Indian advertising with his authentic storytelling and became the first Indian to chair Ogilvy's global creative network.
Explore the legendary journey of Piyush Pandey, the creative genius who transformed Indian advertising with iconic campaigns and became the first Indian to win the Cannes Lion Lifetime Achievement Award.
Discover how advertising legend Piyush Pandey transformed Indian marketing by blending cultural authenticity with emotional storytelling, creating campaigns that resonated globally.
The advertising world mourns the loss of Piyush Pandey, the creative genius behind iconic Indian campaigns who revolutionized brand storytelling and inspired generations.
Netcore Cloud's groundbreaking initiative brings together 25+ global marketing leaders to shape the future of AI-driven brand interactions and customer engagement strategies.
In a major crackdown on luxury counterfeit goods, Hong Kong customs officials have confiscated over 27,000 fake sneakers from top brands including Nike, Adidas, and Louis Vuitton, with an estimated market value of ₹88 crore.
Discover how Crocs transformed from practical footwear to cultural phenomenon in China, capturing the hearts of Gen Z through smart collaborations and digital marketing strategies.
Saudi Arabia abolishes controversial Kafala sponsorship system, bringing major relief to Indian migrant workers facing exploitation. Learn how this landmark reform transforms labor rights in Gulf countries.
Saudi Arabia abolishes controversial Kafala sponsorship system, granting unprecedented rights to migrant workers. Discover how this landmark reform benefits over 1.34 crore foreign workers, including millions of Indians.
Global sportswear giant ASICS makes a bold retail entry in India with its first COCO store launch featuring Bollywood star Sara Ali Khan at Noida's DLF Mall of India.
The Board of Control for Cricket in India invites corporate bids for Women's Premier League partnership rights, marking a major milestone for women's cricket commercialization in India.
Discover how Noise Unplugged transformed from a small startup into India's dominant smartwatch force, revolutionizing the wearable tech landscape with homegrown innovation.
Discover how MMA Global's transformation into Marketing Media Alliance revolutionizes value creation for marketers with enhanced resources and global insights.
Discover how AI-generated virtual influencers are revolutionizing social media marketing, securing major brand partnerships, and challenging human content creators in the digital space.
Saudi Arabia abolishes controversial Kafala sponsorship system, granting migrant workers unprecedented rights and freedom to change jobs. A landmark reform for millions.