Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.
BI Worldwide India extends its partnership with Gosports Foundation, pledging Rs 1.5 crore to support 50+ emerging athletes across 15+ sports. Discover how this CSR initiative empowers India's future champions.
British comedian Russell Brand now faces two additional criminal charges of rape and sexual assault, bringing the total number of complainants to six. He will appear in court on January 20.
Disney's first Chief Brand Officer, Asad Ayaz, leads a holiday campaign to restore the company's image after political controversies. Learn about his rise and strategy.
British prosecutors file new rape & sexual assault charges against comedian Russell Brand, involving two more women. Trial scheduled for June 2025. Read the latest details.
Popular streamers CashNasty and Chrisnxtdoor face sudden Twitch ban hours after an Adidas-sponsored NBA Creator Cast. Fans react with shock and confusion. Full details inside.
Stella McCartney's fashion label faces a cash crisis as revenue falls 27% to £16 million. Can the ethical luxury brand survive without new funding? Read the full analysis.
Boxing legend Terence Crawford faces a major lawsuit from Mazza New York over a failed sponsorship deal involving a luxury Patek Philippe watch. The legal battle emerges just days after his retirement.
Lionel Messi's GOAT Tour saw crores spent & stadiums packed, while Indian football's ISL & I-League struggle for sponsors. Sandesh Jhingan's poignant question: Do we love the sport enough to support our own?
Comedian Russell Brand publicly criticises ex-wife Katy Perry's new romance with former Canadian PM Justin Trudeau, calling him a 'globalist stooge'. Details on their past and current lives.
At 13, Raunak Sadhwani became India's youngest Grandmaster. Now 19, he reveals the costly struggle for coaching & sponsorships in pro chess. Read his exclusive story.
Olympic swimmer Ryan Lochte's net worth has crashed to around $300,000 in 2025. Discover the story behind his lost millions, sponsorship fallout, and current struggles.
French swimming sensation Léon Marchand's net worth is estimated at $2-5 million in 2025, fueled by 4 Olympic golds and deals with Louis Vuitton & Porsche. Discover his journey.
Actor Rana Daggubati addresses legal summons in betting app case, launches Loca Loka alcohol brand, and shares his philosophy on celebrity investments and brand endorsements. Read his full statement.
Luxury fashion brand EUME announces Bollywood star Ishaan Khatter as its brand ambassador. Discover how this partnership redefines modern menswear and the brand's vision for growth.
PepsiCo announces a landmark global partnership with the Mercedes-AMG Petronas Formula One Team, starting in 2026. This major deal will see brands like Lay's and Gatorade featured on the iconic Silver Arrows.
Top streamer Hasan reveals why he'll never win another streamer award despite massive popularity. Discover how politics impacts creator recognition in the streaming industry.
Explore Dan Bilzerian's $100 million empire built through high-stakes poker, Ignite brand, and controversial lifestyle. Discover his properties, health struggles, and legal issues.
Discover how IKEA transformed from a small Swedish furniture company into a global phenomenon, celebrating 40 years of its iconic meatballs that became a business strategy.
India makes history with its first smell trademark. Explore what this means for brand identity, consumer guidance, and enforcement against infringers.
Bhavya Ramesh announces major expansion with new stores in Delhi & Mumbai, strengthening its position as a global contemporary jewellery house. Discover their growth story!
Bollywood superstar Deepika Padukone joins husband Ranveer Singh as Experience Abu Dhabi's brand ambassador, marking a power couple partnership for UAE tourism. Discover the details!
Deepika Padukone's skincare brand 82°E reduces product prices after facing Rs 37 crore losses. The most expensive item now costs Rs 2900. Read the full analysis here.
Actor-wrestler Sangram Singh becomes Onex Property's global brand ambassador, driving international expansion with focus on Dubai and UK markets. Exclusive insights inside!
Ahmedabad's Udgam School receives show cause notice for forcing parents to buy uniforms from specific brands. DEO seeks explanation within 2 days or face strict action.
UAE introduces TM Market Place, the Middle East's first digital platform for buying and selling registered trademarks. Discover how this innovation transforms brand trading.
Rose Merc Limited announces sponsorship of the 5th Bramha Research National Security Conference, paying tribute to 26/11 martyrs. Learn about this crucial security initiative.
After a 50-year separation, Ralph Lauren finally acquires the South African Polo trademarks. Discover the fascinating history and what this means for consumers.
Neymar Santos Sr's NR Sports acquires Pelé's brand rights for approximately $18 million, marking a significant move to preserve and globalize the football legend's legacy. Discover the details.
Deepika Padukone's skincare brand 82°E declares Rs 12.3 crore net loss in FY25 as revenue falls. Meanwhile, Katrina Kaif's Kay Beauty eyes Rs 100 crore revenue. Read the full analysis.